Star Wellness Announces Expansion Plans For Nine New Markets

Vibrant business communities, growing demand for services creating new opportunities for healthcare screening company

Nov 15, 2012, 15:37 ET from Star Wellness

DALLAS, Nov. 15, 2012 /PRNewswire/ -- Star Wellness, the Dallas-Fort Worth-based franchise company and provider of state-of-the-art healthcare screening for businesses and school districts, has announced expansion plans for Texas, Oklahoma and Colorado.

Star Wellness, which services more than 200 clients in over 20 states from its DFW headquarters, plans to open at least 12 locations in San Antonio, Houston, Midland/Odessa, El Paso, Amarillo, Lubbock, Oklahoma City, Tulsa and Colorado Springs over the next 2 years.

The announcement comes as part of a larger expansion plan designed to significantly expand the presence of Star Wellness nationwide over the next five years. That expansion will be accomplished primarily through franchising and van Eeden has selected Franchise Dynamics to help drive that growth. Star Wellness is currently seeking franchise prospects in each market.

"As more and more organizations turn to wellness programs as a way to keep healthcare costs under control, the demand for our services is dramatically increasing," said Johnette van Eeden, president and CEO of Star Wellness USA. "Based on the success we are having in our current markets and the fact that more and more businesses are taking an active stance on employee wellness, now is the perfect time to expand Star Wellness into new markets."

A former computer programmer, van Eeden started Star Wellness after realizing that a lot of time and money was being spent on fitness and wellness programs, but no one was monitoring the effectiveness of those programs.

Initially, van Eeden offered cholesterol testing and other medical screenings directly to consumers at fitness centers and health food stores.

Because of demand, she began to focus on marketing to businesses, municipalities, and school districts. Over the past 10 years Star Wellness has successfully delivered onsite wellness events for more than 200 clients in 23 states.

Star Wellness franchises can be operated from home for the first two years and are awarded based on market population as well as the number of corporate offices and school systems. Although the bulk of business comes from business to business sales, franchisees are encouraged to open an outside office their third year to handle referrals and other walk-up business.

"The beauty is that someone can get into our business for much less expense than most franchises, and they do not need medical or healthcare experience," says van Eeden. "And more importantly, they are providing a service that is helping people and in some cases actually saving lives."

More information on additional Star Wellness services, including franchise information, is available at or by calling 800-685-5572.

SOURCE Star Wellness