StarHub Selects Exent's GameTanium™ Service for its 'Game On' Smartphone Game Subscription Service

StarHub Mobile Customers Gain Access to Hundreds of Top Android Mobile Games

Apr 02, 2013, 10:21 ET from Exent

NEW YORK, April 2, 2013 /PRNewswire/ -- StarHub, Singapore's leading info-communications company, has collaborated with Exent, the world's largest mobile and PC games-on-demand service provider, to launch its new 'Game On' mobile game subscription service on April 6.  With a more than 150% penetration rate for smartphones on the island nation, Singapore is the ideal market to showcase the best games that the Android market can offer.  With Game On, StarHub Mobile post-paid subscribers have unfettered on-demand access to hundreds of the world's greatest mobile games for their next-generation mobile devices.

With subscription services like 'Game On', users can try literally hundreds of games – like World of Goo, Anomaly Warzone Earth and Chicken Invaders 3  - that have been carefully reviewed and curated by Exent's content team.  Rather than just buying one or two games, customers have unlimited access to the entire game catalog for a low monthly subscription of S$5.35 (about US$4.30).  StarHub is the first mobile operator in Singapore to bring the value of a game subscription service to its customers.

"Mobile gaming is one of the major drivers of smartphone growth in Singapore, so we are delighted to offer a dedicated mobile game subscription plan to fulfill the varied demands of our large customer base," said Mr Stephen Lee, Assistant Vice President of I3, StarHub.  "We are also proud to be the first carrier in Singapore to embrace mobile gaming to this extent, and we plan to expand our collaboration with Exent to enhance our 'Game On' service."

Exent's GameTanium is the service behind the Games on Demand offerings of leading service providers around the world.  Exent's global success is directly attributed to the company's fully-managed service, which combines the world's best and most dynamic games catalogs, a cutting-edge technology platform, programming and back-end expertise, and ongoing service management to deliver a turnkey service for mobile carriers.  GameTanium leverages carriers' existing marketing channels and integrated billing to seamlessly and quickly deploy a fun and engaging entertainment service that encourages greater customer conversion and retention and higher average revenue per user (ARPU).  The service is localized for different markets.

"We are pleased to have an opportunity to partner with a carrier as creative and innovative as StarHub to bring subscription-based gaming to Singapore," said Avi Marinstrauss, VP Sales of Exent.  "GameTanium offers carriers a true value-added service that their customers will seek and use.  Carriers are finding that GameTanium enables them to engage their subscribers and develop stronger and longer-lasting relationships as a result."

'Game On' launches for StarHub Mobile post-paid customers on 6 April 2013 at S$5.35 per month.

About StarHub
StarHub is Singapore's fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 42Mbps for downlink to complement its nationwide GSM network, and an LTE network that provides connection speeds of up to 75Mbps in key business areas. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore's fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. For more information, please visit

About Exent
Exent is the world's leading mobile and PC game service provider, enabling operators and OEM partners to deliver thousands of premium games to users through all-you-can-play subscription and free ad-supported offerings.  Exent's ability to increase consumer engagement and raise ARPU has led large operators and OEMs such as Verizon, Telstra, Starhub, T-Mobile, Telmex, CenturyLink, Lenovo, ASUS and others to select Exent as the provider of choice for their game services. 

Media Contact:
Gerald Kimber White