Starz Digital Media Web Series 'How it Should Have Ended' Claims Top Prize In Animated Category at Second Annual Streamy Awards

LOS ANGELES, April 13 /PRNewswire/ -- How it Should Have Ended (HISHE), a web series distributed by Starz Digital Media, the digital and on-demand distribution arm of Starz Media, LLC, claimed top honors Sunday evening as the Best Animated Web Series at the second annual Streamy Awards.

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HISHE is a series of movie spoofs that parody the endings of popular films. Co-created by producer, animator and writer Daniel Baxter and his friend Tommy Watson, their first webisode was a spoof on The Matrix.  Joined by producer/writer/critic Tina Alexander, the team launched www.howitshouldhaveended.com in July 2005, and has created nearly 30 videos.  Since partnering with Starz Digital Media in 2009, HISHE has produced a new episode each month, including 2012, Avatar, The Lord of the Rings, Pirates of the Caribbean: Dead Man's Chest, Twilight and more.

"Recognition as the Best Animated Web Series is an honor, and we are thankful, not only to all of our supporters, including Starz Digital Media, but also to the many filmmakers that continue to drive us to be creative with each new video," said Alexander, who accepted the award along with Baxter.

HISHE was also a 2010 Streamys Craft Award nominee for Best Animation in a Web Series.  

"We are thrilled to see this great online video series get the recognition it deserves," said Marc DeBevoise, Starz Media's senior vice president, digital media, business development and strategy and lead executive for Starz Digital Media.  "When we first approached How It Should Have Ended a year ago, we knew that this had the potential to be a big hit.  Starz Digital Media is happy that we were able to help bring it to the next level.  We hope to build on this success with HISHE as well as our other current – and future – original online programming."  

Other original online video series distributed by Starz Digital Media include Webby-award winning 30-Second Bunnies Theatre (www.starzbunnies.com) and Richard Roeper & The Movies (www.richardroeper.com).  Additionally, Starz Digital Media programs and supports several ad-supported online video sites, including www.abetoons.com (animated shorts), www.abehorror.com (horror) and www.manga.com (anime).  

About the Streamy Awards

The Streamy Awards, co-hosted by new media companies Tubefilter (www.tubefilter.tv) and NewTeeVee (www.newteevee.com), recognize excellence in global web television programming for broadband distribution across 35 creative categories, from acting and directing, to editing and special effects. Members of the International Academy of Web Television review shows submitted through a free, public submissions process and vote on the final nominees and winners for each category. The Audience Choice Award for Best Web Television Series is selected by members of the public. Winners of the 2nd Annual Streamy Awards were announced at the Streamy Awards Ceremony on April 11, 2010 at the Orpheum Theatre in Los Angeles. The Streamy Craft Award winners were announced at a separate ceremony on April 7, 2010 at the Barnsdall Art Center in Hollywood. Founded in 2009, the Streamy Awards are produced by Tubefilter, Inc. (www.tubefilterinc.com). For more information, visit www.streamys.org, follow @streamyawards on Twitter and become a Fan at www.facebook.com/streamys.

About Starz Digital Media

Starz Digital Media, an operating division of Starz Media, LLC, is responsible for all digital and on-demand distribution of library content from Overture Films, Anchor Bay Entertainment, Starz Originals from Starz Entertainment, and Manga Entertainment. Through a range of distribution and marketing partnerships with multichannel video providers, Internet distributors and wireless operators worldwide, Starz Digital Media makes its content available under numerous business models including download-to-own/electronic sell-through, video-on-demand, pay-per-view, subscription video-on-demand and ad-supported streaming. The division also programs and supports numerous ad-supported broadband channels and develops games and gaming-related content from many of its properties for distribution worldwide.

SOURCE Starz Digital Media