ENGLEWOOD, Colo., July 31, 2012 /PRNewswire/ -- Nancy McGee, executive vice president of marketing for Starz Entertainment, announced the recent hire of Alison Hoffman as senior vice president, marketing. Based in the company's Beverly Hills office, Hoffman willbe responsible for leading all aspects of STARZ Original series marketing strategy and planning, including campaign and creative strategy, development and media planning.
"Alison is a talented marketing and strategy executive with deep experience developing fully integrated marketing campaigns for original programming and building entertainment brands," said McGee. "With Starz continuing its investment in immersive and cinematic original programming and staking a position as an industry leader in the category, we could not be more thrilled that she has joined our team."
Hoffman comes to Starz after serving as vice president of creative and brand strategy at AMC Networks. Since 2005, Hoffman was a key architect of award-winning marketing campaigns for series including "Mad Men," "Breaking Bad" and "The Walking Dead." During her time at AMC, she helped reposition the network as it transformed from a movie-centric channel to a home for quality original programming. Most recently, Hoffman worked as a consultant for Cineflix Studios to help position and launch the studio's first scripted original series, "Copper," premiering this summer on BBC America.
Hoffman holds a Bachelor of Science degree in psychology from Brown University.
About Starz Entertainment
Starz Entertainment, LLC, is a premium movie and original programming entertainment service provider operating in the United States. The company offers 17 premium channels including the flagship STARZ® and ENCORE® brands with approximately 20.1 million and 33.6 million subscribers respectively. Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for its STARZ, ENCORE and MOVIEPLEX brands. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, a wholly-owned subsidiary of Liberty Media Corporation (NASDAQ: LMCA).
SOURCE Starz Entertainment