Statara Solutions Recognized As "Best Influencer Marketing Platform" in 2025 MarTech Breakthrough Awards Program

Award honors Statara's data-first approach to measurable, compliant and targeted influencer campaigns

WASHINGTON, Aug. 14, 2025 /PRNewswire/ -- Statara Solutions, a leader in data analytics, customer intelligence and digital advertising, today announced that it has been named "Best Influencer Marketing Platform" in the 8^th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.

Statara helps advocacy groups, nonprofits, corporations and academic institutions deliver influencer marketing campaigns that are targeted, measurable and outcome-driven. Rather than relying on vanity metrics like impressions or follower counts, Statara's proprietary Website Identity Resolution Engine (WIRE) and Statara Media Platform enable organizations to tie influencer content directly to downstream actions—such as donations, petition signatures, event signups or policy engagement.

"Our clients don't have the luxury of guessing what's working—they need proof," said Joe Goode, Chief Resource Officer, Statara Solutions. "Statara's platform delivers highly accurate, real-time insights that help clients identify the right influencers, optimize mid-campaign and demonstrate the impact of every dollar spent. We're honored by this recognition from MarTech Breakthrough and remain committed to delivering smarter, faster and more effective influencer strategies."

Whether powering policy change for political consulting firm Tusk Strategies or supporting values-based campaigns through its partnership with Good Influence, Statara provides the tools and transparency needed to execute high-impact campaigns with confidence. The platform's cookieless tracking, compliant data enrichment and secure audience targeting ensure clients stay on the right side of privacy regulations while maximizing results.

Statara's influence extends across digital channels including social media, programmatic advertising and digital audio. Its near real-time reporting and detailed attribution capabilities empower campaign managers to make data-informed decisions about content, channels and creative strategy—ensuring every campaign is optimized for measurable success.

"A data-first approach to influencer marketing is missing from many legacy and consumer-focused platforms. Many of these rely only on surface-level metrics like impressions or followers, which don't tell the full story, making it difficult to efficiently use influencer marketing budgets and adjust campaigns," said Steve Johansson, Managing Director at MarTech Breakthrough. "By connecting the dots between content, audience and outcomes, Statara helps organizations and agencies use influencer partnerships not just for awareness but for measurable impact. We're pleased to name them 'Best Influencer Marketing Platform!"

The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

About Statara Solutions
Statara is an innovative provider of data analytics and customer intelligence solutions, opinion research and media buying. Our specialized identity resolution strategies including data hygiene and first-party data enrichment as well as our award-winning media platform equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities needed to execute their marketing campaigns. Combining our Digital Audience solutions with the Statara Media Platform, brands have access to unparalleled programmatic targeting capabilities to ensure that rich campaigns are delivered to high value prospects. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and media buying solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business unit of holding company The TARA Group. For more information, visit statara.com.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

SOURCE Statara