STATESIDE VODKA USHERS IN THE NEXT ERA WITH "THE NEW AMERICAN CLASSIC"

The Award-Winning Philadelphia-Born Brand Brings a New Point-of-View to Its Original Spirit

PHILADELPHIA, Nov. 2, 2026 /PRNewswire/ -- Stateside Brands, the Philadelphia-based innovative spirits and beverage company, today announced the launch of "The New American Classic" campaign for its foundational spirit, Stateside Vodka. Timed just ahead of the holiday season to usher the brand into a defining next era, "The New American Classic" brings Stateside Vodka's homegrown aesthetic and voice to life through a refreshed brand identity built on timeless style, easy confidence and the moments worth raising a glass. The brand is a challenger to giants in the premium American-made vodka category, bringing top-shelf quality with a point-of-view that's rooted in ambition, authenticity and modern culture.

With updated branding and packaging designed in-house, Stateside introduces a refreshed look rooted in a quiet, modern Americana that feels crisp, unpretentious and made to last. Developed in collaboration with Philadelphia creative agency Quaker City Mercantile, the lifestyle campaign brings this vision to life across Philadelphia, capturing the places and moments where Stateside belongs: the corner bar on a Friday night, the tailgate before first pitch, the holiday table, and the toast among old friends. The new look extends beyond the bottle into a merch collection of wardrobe staples, from hats and tees to hoodies and rugby shirts.

Founded in Philadelphia in 2015 by two sets of brothers, Matt and Bryan Quigley & Clement and Zach Pappas, Stateside Vodka was built from an entrepreneurial belief that a local brand could challenge established players and redefine expectations to create the epitome of premium American-made vodka. More than a decade later, the award-winning spirit still delivers exceptional smoothness and a clean, unrivaled finish – now at a new, approachable price point that makes quality accessible without compromise.

"Stateside Vodka is the foundation of our whole company, and building out the identity where it all started in our hometown feels like a full circle moment," said Matt Quigley, Stateside Brands President, Co-Founder and original distiller. "We have spent over a decade building brands that we are proud of. Now we're bringing our original spirit to life with a fresh campaign that feels unmistakably Stateside."

From humble beginnings in a basement in Philadelphia, Stateside Vodka has grown above and beyond Quigley's wildest dreams, while staying true to its independent roots. The campaign captures that same drive through a fashion-forward, Americana lens – one that pairs premium quality and celebrates those bold enough to challenge the status quo.

Stateside is woven into the fabric of its hometown and beyond. Further extending the brand's connection to the people, places and traditions shaping modern popular culture, it lends its name to South Philly's premier entertainment destination, Stateside Live!, and is the Official Vodka of the Philadelphia Phillies and a Proud Partner of The New York Yankees.

"We're excited to bring to life 'The New American Classic' campaign for Stateside Vodka, our heritage brand founded on exceptional quality that kickstarted this whole journey back in 2015," said Clement Pappas, CEO and Co-Founder of Stateside Brands.

The campaign comes at a pivotal moment for the company's foundational spirit, following the nationwide success of Stateside Brands' ready-to-drink (RTD) portfolio. The award-winning vodka-based iced teas and lemonades from Surfside achieved a record-breaking 11.1 million case depletions in 2025, while Super Lyte's Hard Ade debut in March 2026 became the #1 largest Spirits RTD Launch of all-time.

Stateside Vodka is an easy trade-up for the everyday vodka drinker, made to be enjoyed in a variety of serves – sipped neat, served on the rocks or used as the foundation for classic vodka cocktails such as the Vodka Martini, Moscow Mule and Espresso Martini.

Stateside Vodka is available in 36 U.S. markets for an SRP of $20 (750ml bottle), with distribution continuing to expand across the United States. Located in the heart of Fishtown, customers may visit Stateside Distillery and its accompanying Stateside Vodka Bar & Tasting Room (1700 N. Hancock Street, Philadelphia, PA 19122) for a full cocktail experience and an immersive window into how Stateside Vodka is made. For more information please visit StatesideVodka.com and follow on Instagram @statesidevodka.

About Stateside Brands
Founded in Philadelphia, PA in 2015 by two sets of brothers, Matt and Bryan Quigley & Clement and Zach Pappas, Stateside Brands creates innovative spirits and ready-to-drink (RTD) brands that are shaping the future of the beverage alcohol category. Launched with a bold vision to make the highest-quality vodka in the United States, the company's foundational Stateside Vodka was awarded a 95-Point score and Double Gold medal at the prestigious 2024 San Francisco World Spirits competition, recognized for its exceptional quality and taste. In 2021, Stateside Brands introduced its first RTD brand, Stateside Vodka Sodas, a refreshing and flavorful line of ready-to-drink cocktails crafted with premium vodka, real fruit juice and sparkling water. In 2021, the company launched Surfside, a line of award-winning vodka-based iced teas and lemonades that has experienced rocket ship growth since its debut. Surfside was the top volume growth spirits brand in 2025, selling over 11ha million cases – up from 4.9 million cases in 2024 – and was named the "2025 Spirit Brand of the Year" by IMPACT Magazine. The company launched its latest new-to-world RTD brand, Super Lyte, a vodka-based Hard Ade beverage inspired by classic sports drink flavors that is the #1 Spirits RTD Launch of all-time in 2026.

PR Contact: KLG Public Relations | [email protected]

SOURCE Stateside Vodka