NEW YORK, April 23, 2012 /PRNewswire/ -- Watching novelas is a tradition that is passed from one generation to another. Latinas everywhere have grown up watching them and have been inspired by the fashion, hair and beauty seen in each story. This year, Suave Professionals® calls all Latinas who have dreamed of being part of their favorite novela to use the new Suave Professionals® Keratin Infusion™ line and show their hair transformation on the Suave® Spanish language Facebook page, Belleza Suave, for a chance to make their dreams come true.
Share your Transformation for the Chance to Win Big
By entering the contest - "Estrena Tu Transformacion" or "Reveal Your Transformation" in English, the girl whose transformation garners the most votes will win $5,000 dollars, appear in a scene of a Univision Network telenovela and receive a make-over created by for Suave Professionals® Celebrity Stylist Leonardo Rocco. "Participating is very easy! Visit Belleza Suave on Facebook, click "Like" and take our quiz "Is the Kit Right for Me?" to identify which product from the Keratin Infusion™ line is ideal for your hair type," says Rocco. "Upload your transformation to the "Club Queratina" Tab and invite all your friends to vote for your transformation."Contest entries will live on the Facebook page throughout the duration of the promotion so fans can vote daily for their favorite and most dramatic transformation.
The page also features the "Keratin Infusion" tab that includes detailed information on each product in the revolutionary new line. These salon proven inspired products transform (dry, damaged) hair into sleek and smooth perfection. Rocco adds, "I am very proud to partner with Suave Professionals® for a third consecutive year to help Latinas strut like a star at any moment and I am very excited to see them reveal smooth, silky tresses!"
To learn more about the promotion and participate in "EstrenaTu Transformacion" through April 30th, visit the Suave Professionals® Club Queratina on www.Facebook.com/BellezaSuave.
About Unilever North America
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit http://www.unileverusa.com.
* About "Reveal Your Transformation" Sweepstakes
No purchase necessary. Void where prohibited. (EstrenaTuTransformacion) is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00:01 p.m. ET on 3/7/12 and ends 11:59:00 a.m. ET on 4/30/12. For Official Rules, visit www.PromocionBellezaSuave.com.
SOURCE Unilever North America