Stef 'Bambi' Launches B.BAM with General Pants Co. at Mercedes-Benz Fashion Festival Sydney

SYDNEY, Aug. 21, 2013 /PRNewswire/ -- Supermodel Stef 'Bambi' Northwood Blyth launched her solo collection with General Pants Co. at Mercedes-Benz Fashion Festival Sydney last night to a packed venue and rave reviews.

(Photo: http://photos.prnewswire.com/prnh/20130821/HK67310 )

Inspired by travel and friendships, Stef's debut collection B.BAM is about sharing your favourite pieces with your best friend, creating your own individual and unique style with your B.BAM Gang.

Made up of individual pieces that can be worn on their own or styled back together to create a fun look, B.BAM includes a mix of checkerboard and tartan prints, school emblems, sequins and the return of terry-towelling in an array of '90s silhouettes like the bustier, school skirt, gym shorts and onesie.

"I am super excited to launch my first solo range with General Pants Co. I designed the collection based on what I would wear," says Stef 'Bambi' Northwood Blyth.

"The idea is to mix and match the pieces in the collection with your friends and to continually reinvent your look. I swap and borrow clothes with my friends and this is something I wanted to bring to my designs -- the idea of sharing styles and pieces from the collection with my B.BAM Gang."

The collection also includes the t-shirt design of aspiring fashion designer India Stewart who was chosen out of hundreds of designers and illustrators as the winner of the General Pants nationwide design competition which was chosen by Stef.

Limited pre-order on the full collection is available now. To see highlights from our show at MBFFS visit the General Pants website.

The B.BAM collection including the B.BAM Gang t-shirt will launch in stores and online on the 27^thof August.

SHOP IN-STORE AND ONLINE AT GENERALPANTS.COM.AU

SOURCE General Pants Group