STEP™ Cigarettes are a Satisfying Tasteful cigarette Experience at a fair Price (STEP™)

DALLAS, Feb. 16, 2023 /PRNewswire/ -- Wild Brands LLC launches STEP™ cigarettes - a novel non-tobacco cigarette incorporating a revolutionary layered tobacco-style flavor system, available in FULL FLAVOR and GREEN (Menthol) variants,  is set to replace unaffordable traditional cigarettes in the US market.

"Based on a proprietary formulation of active herbals and botanicals, STEP™ cigarettes is the first perfectly blended cigarette substitute to come to market that truly feels and tastes like a traditional full flavor or menthol product. We believe STEP™ will have enormous appeal with wholesalers, retailers and more importantly, with adult price-conscious consumers," said Zain Meghani, President of Wild Brands.

Meghani adds, "STEP™ was created to be a Satisfying Tasteful Experience at a fair Price, and is aimed at adult consumers seeking a substitute to overpriced regular cigarettes. Despite having no tobacco, nicotine or hemp in the blend, our early consumer feedback with the STEP™ FULL FLAVOR and GREEN (Menthol) packs, indicates we have found the right feel, taste, and satisfaction that adult smokers would expect from a traditional cigarette."

STEP™ makes no apology for aiming to give adult consumers the choice of a more affordable tobacco-like cigarette product that is not restricted by state flavor bans, PACT ACT shipping restrictions, or burdened with the high taxes and fees imposed by government.

Mike Walters, VP of Sales at Global Tobacco,  the exclusive distributor of STEP™ added, "this is an exciting new product for the market, as it is free of all federal cigarette excise taxes, many state cigarette excise taxes, as well as the Tobacco Master Settlement Agreement Payments and FDA Tobacco User Fee payments.

That means, STEP™ products will be margin friendly to the trade, can be aggressively priced at wholesale and offered to retail to compete directly against traditional cigarette brands.

In offering real satisfaction and taste at a fair price, these new cigarettes are a STEP-above everything else on the cigarette market today.

STEP™ products are available from Global Tobacco and Crown Distributing: Call Mike Walters, 817-247-3938 or 214-357-6653 email: [email protected]

SOURCE Global Tobacco LLC