Stephanie Boyle of Rogue Paper to Oversee the Deployment of StudentConnect Technology at EarthSearch

ATLANTA, Oct. 31, 2011 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB: ECDC), through its subsidiary EarthSearch Communications, Inc., announces Stephanie Boyle, CEO of Rogue Paper will lead the deployment of the StudentConnect Technology at EarthSearch Communication.

"Stephanie and Rogue Paper bring the experience, skill and infrastructure we need to deploy StudentConnect at a social level. While her primary responsibility will be the continued success of Rogue Paper, she will take a critical lead in the development of social media user experience of the application and the deployment of the technology. I don't believe we could have tapped a into a better talent to take on this role at this time and we expect her to continue to play a significant role in this and other social media related projects within our entire organization," said Kayode Aladesuyi CEO and Chairman of ECDC

"StudentConnect is a robust product suite. We look forward to expanding the product, leveraging mobile and social extensions. It is exciting to work on a platform that will reach millions of users worldwide," said Stephanie Boyle, CEO of Rogue Paper

About StudentConnect
The EarthSearch StudentConnect product previously named SchoolsConnects, is designed to improve student bus rider safety, class attendance management in ways that would have parents become actively involved in the education of the student. The company utilized wireless communication between GPS and RFID to deliver real time safety information to both schools and parents regarding student bus riders. The system use RFID auto ID technology, to gather relevant student class attendance behavior patterns that can be helpful to identify truancy, students skipping school or class. Issues such as tardiness which may also be early signs of on-going bullying, or bad tutoring or learning deficiencies are brought to the attention of both schools and parents at an early stage of events.

About Stephanie Boyle

Stephanie Boyle, CEO of Rogue Paper, Inc.
Executive VP, East Coast Diversified

Stephanie has worked at the intersection between mobile, entertainment, user experience, design and media since the birth of the mobile Internet in early 2000, and brings a variety of product and business skills to Rogue Paper. Stephanie was a founding member of Ericsson's digital media innovation center, Ericsson Mobility Word (nee Ericsson Cyberlab a joint venture between the NYC Investment Fund & Ericsson) that ultimately had 30 centers covering 140 countries. During her nearly 10 year tenure at Ericsson, Stephanie was the Director of Innovation & User Experience where among many products and services, she conceptualized TV 2.0 for mobile, Internet, and IPTV.

About Rogue Paper
Rogue Paper, an ECDC company (OTC.BB: ECDC - News) is a developer of TV Tune-In Application TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels. The apps aims to attract fans around live viewing of their favorite show, event, or sports team. Users can actively comment, Tweet and Like their favorite show, chat with friends, play trivia games, watch exclusive video content, photos and more. www.tvtunein.com  www.roguepaper.com

About EarthSearch Communications
EarthSearch Communications, an ECDC Company (OTC.BB:ECDC - News), is a developer of LogiBoxx(TM), integrates GPS and RFID at the hardware level. When combined with its proprietary Global Asset Tracking and Identification System (GATIS) middleware, LogiBoxx and GATIS become the centerpieces of a LogiBoxx Certified Solution. An unprecedented business decision-making tool, a LogiBoxx Certified Solution offers continuous visibility within the Supply Chain, Logistics, and Asset Management and Control industries. Along with its integrated, patent-pending GPS and RFID technologies, EarthSearch also offers a complete line of innovative RFID solutions. Its expertise with GPS and RFID technologies, combined with exceptional support and service facilities, distinguishes EarthSearch as a leading manufacturer and supplier of real-time location solutions in the marketplace. For more information on East Coast Diversified, visit www.eastcoastdiversified.com or www.earthsearch.us

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contacts

Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
[email protected]

Rogue Paper
855 Folsom, Ste 534
San Francisco, CA 94107
+1 415-935-0035
www.roguepaper.com

SOURCE East Coast Diversified Corporation