Steve Madden Brings Style and Music to SXSW

NEW YORK, March 9, 2011 /PRNewswire/ -- Steve Madden, the man behind one of America's favorite fashion brands, will be front and center at SXSW in Austin, TX, bringing together style and music with two showcases beneath the brand's continually expanding music program, Steve Madden Music.

Friday March 18, 2011 marks Steve Madden Music's opening showcase Live at Stubb's BBQ from 8PM – 2AM, consisting of performances by Walk the Moon, The Vaccines, City and Colour, Airborne Toxic Event, Scala & Kolacny Brothers and OMD. Between the iconic location and enticing lineup, the showcase is buzzing as one not to be missed. Admission is open to those with SXSW wristbands and/or badges.

Steve Madden Music has partnered with Grooveshark for its second event on Saturday March 19, 2011, hosted by industry personality, Allison Hagendorf. Attendees will rock out to performances by Nicole Atkins, Matt Nathanson, Eliza Doolittle, Raveonettes and Funeral Party live at The Cedar Street Courtyard from 9PM- 2AM. Admission is open to those with SXSW wristbands and/or badges, but those who RSVP are eligible for a V.I.P upgrade which includes a Steve Madden swag bag, 1 year Grooveshark Anywhere subscription and a free drink.

Steve Madden himself will be in attendance at both events and available for interviews along with the showcases' talent.

ABOUT STEVE MADDEN MUSIC

Steve Madden Music is an integrated marketing platform that promotes today's hottest emerging artists both in-store and online at Steve Madden. Music has inspired Steve Madden's designs since he launched the brand in 1990. Today, music is still one of his muses and Steve Madden Music is a natural extension of this inspiration. Steve built his brand around making fashion forward footwear accessible to all people. By launching a music initiative, Steve takes this design philosophy to a new realm. His fashion forward audience wants to go out, listen to music and be in the know. Steve Madden Music plays a role in bringing music to the forefront for consumers – telling them what's hot, what's new and what they should be listening to now. Katy Perry, Jazmine Sullivan, Iyaz, and K'Naan are a few of many notable acts that have performed at Madden's NYC stores. www.stevemaddenmusic.com

ABOUT STEVE MADDEN

Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Betseyville and Big Buddha, the Company is the licensee of various brands including Olsenboye for footwear, handbags and belts, Elizabeth and James, l.e.i. and Glo for footwear and Daisy Fuentes for handbags. The Company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 82 retail stores (including the Company's online store). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, cold weather accessories, eyewear, hosiery, jewelry, fragrance and bedding and bath products.

SOURCE Steve Madden