STEVE MADDEN INTRODUCES ROSE GOLDIE: A BOLD NEW CHAPTER IN FRAGRANCE

NEW YORK, June 2, 2025 /PRNewswire/ -- Steve Madden, the iconic American fashion brand known for its fearless style and trend-driven design, announces the launch of Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.

A follow-up to the original Goldie fragrance, Rose Goldie invites wearers to embrace their most glamorous selves – radiant, empowered, and ready to celebrate life in full color. The scent is a vibrant blend designed to align with today's fragrance trends, where expressive, mood-lifting perfumes dominate the conversation among Gen Z and millennial consumers.

Rose Goldie opens with sparkling Italian bergamot, neroli, and red currant, leading into a luminous floral heart of tuberose, gardenia, and pink peony. The scent dries down into a warm, addictive base of amber, white moss, and sugared musks – creating a bold, feminine trail that's both modern and memorable.

"For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance," said Christine Hassan, perfumer at Givaudan. "To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks – creating a modern addiction. A true pink heart of gold."

The fragrance is housed in Steve Madden's signature heart-shaped bottle – finished with high-shine rose gold detailing. Paired with a matte white outer carton and custom rose gold foil embellishments, the packaging offers a fashion-forward take on feminine edge.

"Goldie's name means a lot to me, and with Rose Goldie, we've taken that sweet, feminine spirit and added a little edge." Said Steve Madden, Founder, Creative & Design Chief

"Rose Goldie was created for the girl who lights up every room," said Lori Singer, President of Parlux Ltd. "It's bold, glamorous, and easy to wear – designed for beauty lovers who want a fragrance that feels like an extension of their style."

Rose Goldie Eau de Parfum will be available beginning June 1, 2025, at Steve Madden stores, SteveMadden.com, Amazon, Macys.com, and select retailers nationwide.

3.4 FL. OZ. / 100mL Eau de Parfum Spray – SRP $78
1.0 FL. OZ. / 30mL Eau de Parfum Spray – SRP $46

Fragrance Category: Floral Ambery
Top: Bergamot Oil Italy, Neroli, Red Currant
Heart: Tuberose, Gardenia, Pink Peony
Base: Amber, White Moss, Sugared Musks

ABOUT STEVE MADDEN:
About Steve Madden Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel. In addition to marketing products under its own brands including Steve Madden® , Kurt Geiger London® , Dolce Vita® , Betsey Johnson® , Carvela® , Blondo® and ATM® , Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden's wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory and home categories.

ABOUT PARLUX:
Parlux is an award-winning, Top 100 Beauty Company, renowned for creating and distributing globally recognized fragrance and grooming brands. Our portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men's Grooming Line, and more. As a full-service beauty powerhouse, we specialize in brand marketing, consumer engagement, and manufacturing, with a presence in over 80 countries and territories. Discover more at www.parlux.com and follow us on Instagram and LinkedIn.

Press Contacts:
Cameron Langhoff
Manager, Global Consumer Engagement
[email protected]

Raquel Perez
Public Relations Sr. Coordinator
[email protected]

SOURCE Parlux Ltd.