Steve Santangelo joins Straightline New York as Senior Director, Client Engagement

May 18, 2015, 00:05 ET from Straightline

NEW YORK, May 18, 2015 /PRNewswire/ -- Steve Santangelo has joined Straightline, a leading global strategic brand consultancy with offices in New York and London.  In the newly expanded position of Senior Director, Client Engagement, Steve will have responsibility for client relationship management and solutions as well as supporting business development.

"I am excited to welcome Steve to our firm at a time when we are expanding our global footprint," said CEO Michael Watras.  "Steve's breadth of branding experience and client partnering skills will enable us to better serve the complex and diverse branding needs of our clients." 

"Steve's talents will enable us to expand our client solutions model – he's uniquely situated to smoothly transition active business leads into long-term engagements and strong client relationships for Straightline," said Rayan Parikh, Executive Director of Global Strategy.  "His background in brand strategy provides a great opportunity to more closely connect our client relationship model to our rapidly expanding strategy practice."

Steve comes to Straightline as an experienced marketing and communications professional.  He was most recently Senior Director of Consulting at MBLM, a global brand consultancy headquartered in New York. During his tenure at MBLM Steve led client engagements involving end-to-end strategy, brand activation and research for companies such as UL (Underwriters Laboratories), ADNOC and Alliance Bernstein.   Prior to his role at MBLM, Steve was Director of Strategy at Siegel+Gale where he was instrumental in business development and leading brand strategy engagements.    

Steve holds a Bachelor of Arts in Government Studies and Philosophy from the University of Virginia at Charlottesville, and is currently pursuing an MBA in marketing.  He brings tremendous international business experience and cultural fluency to his new role at Straightline. 

Straightline is a brand strategy and design agency that partners with leaders of global and local businesses to ensure their brands are clearly defined and effectively communicated. Fusing thorough analysis, creative thinking and smart design, we uncover the authentic to deliver tailored communications strategies and compelling brand expressions. We make brands known. Companies such as Bupa, CTS, IGI Laboratories, Lloyds Bank, Thomson Reuters, and Walgreens Boots Alliance come to us to help them successfully navigate change – from M&A activity to rapidly changing market conditions and evolving business strategies. We take pride in finding new ways for brand to make an impact on our clients' businesses.

Contact: Michael Watras, CEO
212 941 0700 /

SOURCE Straightline