Mar 25, 2011, 06:30 ET from Garnier

and invites fans to a game and a lunch in his company!

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MONTREAL, March 25 /PRNewswire/ - Garnier Fructis, one of Canada's leading haircare brands, has just named hockey star Steven Stamkos as the new face for the brand in Canada.

The promotion featuring Steven Stamkos will be launched in April, when hockey season is at its peak in Canada. It will include a TV, Magazine, Online and In-store component. The Promotional TV spot will feature Stamkos announcing a contest to hockey fans: "Take your best shot with Fructis Anti-Dandruff and come hang out with me in Tampa". The brand will offer a unique experience with the famous hockey player: a chance to win a trip for four to Tampa Bay for 2 nights, 4 front row tickets to a game and a lunch with Steven.

"Steven Stamkos is perfect for Garnier Fructis Anti-Dandruff", explains Sheila Morin, Brand Director for Garnier Canada. "This new Fructis Anti-Dandruff line targets men 18-45 and we know most Canadian men are passionate about hockey. Steven represents the Garnier values: he is young, dynamic, successful, very accessible… plus he truly loves Garnier Fructis Anti-Dandruff!". "I have a passion for winning and Fructis is all about it. It's my favorite shampoo!" says Steven.

Steven Stamkos was born in Markham, Ontario. He began skating at the age of three. After a successful OHL career, Stamkos was selected first overall in the 2008 NHL Entry Draft by the Tampa Bay Lightning. In 2009-2010, Stamkos scored 51 goals, tying for most goals in the NHL and becoming the third youngest player to achieve this accomplishment. After being named to play in the 2010-11 NHL All-Star Game, he is currently leading the NHL in goals scored.

About Garnier Fructis Anti-Dandruff:
Launched in August 2010, Garnier Fructis Anti-Dandruff offers a new generation of formulas. It combines natural extracts and Pyrithione Zinc to invigorate and cleanse the scalp, while eliminating dandruff and relieving itching.

The formulas have dual-action:

  1. Purifying Action: infused with natural extracts, fights dandruff at its source for a deep, flake-free cleaning that lasts for 48 hours.
  2. Fortifying Action: Powered with B-Vitamins, hair is fortified for a healthy look, providing a deep clean for everyday use, and fast-acting dandruff control. Guaranteed!

Here is the new Garnier Anti-Dandruff line range (all at $5.29 suggested retail price).

  • Garnier Fructis Anti-Dandruff Clean & Fresh Shampoo
  • Garnier Fructis Anti-Dandruff Clean & Fresh 2-in-1
  • Garnier Fructis Anti-Dandruff Dry Scalp Shampoo
  • Garnier Fructis Anti-Dandruff Intense Cleanse Shampoo
  • Garnier Fructis Anti-Dandruff Clear Control Shampoo
  • Garnier Fructis Mint Cleanse Shampoo

Garnier is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of $858 million in 2010 and employs 1,200 people. The company's prestigious brand portfolio of over 25 brands encompasses all aspects of beauty.

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SOURCE Garnier