
Trusted product data powers everything from today's digital experiences to tomorrow's AI-driven and agentic commerce use cases.
AARHUS, Denmark, Oct. 15, 2026 /PRNewswire/ -- Stibo Systems, a leading provider of master data management (MDM) solutions and the company behind the Trusted Intelligence Platform, has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Product Information Management Solutions. It is the company's second placement as a Leader in a Gartner Magic Quadrant this year, following its recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Master Data Management Solutions.
To Stibo Systems, the recognition comes at a time when the role of product data is expanding across the enterprise. Product information now moves through more systems, channels, partners and business processes than ever before, powering everything from digital experiences and commerce to supply chain, regulatory workflows and operations. And as AI and agents increasingly search, interpret, recommend and act on that information, the company feels the stakes get even higher. Stibo Systems believes trusted product data is becoming critical infrastructure for both how enterprises operate today and how they prepare for what comes next.
"Product data has always been fundamental to how enterprises operate. What is changing is how much more is being asked of it," said Adrian Carr, CEO of Stibo Systems. "It has to serve people, applications, partners and, increasingly, AI agents, with the accuracy, context and governance each requires. We believe this Leader recognition reflects both the strength of our product data foundation today and our continued investment in where enterprise data is going next."
"Buyers are increasingly leveraging AI, and agentic commerce is moving from pilot to practice, with agents comparing products and providing recommendations to shoppers," said Adrian Carr, CEO of Stibo Systems. "We see our recognition as a Leader from Gartner as confirmation that our approach is built for where the market is headed, and our customers are ready for that today."
Built for AEO and agentic commerce
Two shifts are raising the stakes for product data. Answer engine optimization (AEO), the practice of ensuring products are represented completely and accurately inside AI assistants and answer engines, relies on structured product data. Agentic commerce performs best when agents can evaluate and act on product data that is complete, consistent, and well-governed. Both rest on the same foundation: hierarchies, classifications, relationships, governance, and context.
Stibo Systems starts with that trusted product data foundation and carries it through to content, commerce, AI, regulatory, and operational use cases. The Product Experience Data Cloud, built on top of STEP, the trusted intelligence platform, brings that foundation together with the governance and context needed to support emerging AI use cases. ProductGen AI shows what the foundation makes possible: descriptions, translations, and channel-specific content generated directly from governed product data, so content scales without drifting from product truth. The company's MCP server extends that data to AI agents through governed tools with full semantic context.
"AI has absolutely raised the bar for product data," said Carr. "When an answer engine or agent reads a catalogue, it interprets the structure, relationships, and context underneath. Content and product experiences determine how trusted data delivers business outcomes, and they're more effective when the data beneath them is complete, governed, and accurate."
Flexibility and scale on a trusted foundation
Product data looks different in every industry, and it grows more complex as businesses expand. Stibo Systems' platform is built for that range, supporting the hierarchies, classifications, relationships, and data models each industry requires, and scaling from a focused first deployment to enterprise-wide use.
"Customers should not have to outgrow their platform as they take on new use cases," said Carr. "The same governed foundation that supports a retailer's catalog can support a manufacturer's technical specifications or a regulated product's compliance data."
Independence with no vendor lock-in
As organizations build their AI strategies, flexibility and architectural choice matter more. Stibo Systems' independence extends to its platform architecture, which is designed for interoperability, connects across ecosystems, and is model agnostic, so customers can use it with the AI platform of their choice.
This interoperable, model-agnostic architecture allows the product data foundation to remain stable while the surrounding technology ecosystem evolves.
"Our customers should be able to pursue their AI strategy on their own terms and timeline," said Carr. "Because we're independent and built for flexibility, we build our roadmap around what our customers and the market actually need, while giving organizations the freedom to connect with the systems and AI platforms they choose."
For more information, you can access the full report here.
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Gartner, Magic Quadrant for Product Information Management Solutions, Jason Daigler, Greg Carlucci, Nicholas Mortensen, 12 October 2026
Gartner, Magic Quadrant for Master Data Management Solutions, Stephen Kennedy, Lyn Robison, Divya Radhakrishnan, 6 April 2026
About Stibo Systems
Stibo Systems is a leading enabler of trustworthy data through AI-powered master data management. Built on a robust and flexible platform, our SaaS solutions empower enterprises around the globe to deliver superior customer and product experiences. Our trusted data foundation enhances operational efficiency, drives growth and transformation, supports sustainability initiatives and bolsters AI success. Headquartered in Aarhus, Denmark, Stibo Systems is a privately held subsidiary of Stibo Software Group, which guarantees the long-term perspective of the business through foundational ownership. More at https://www.stibosystems.com.
For more information, please contact:
Katherine Hahn
Senior Public Relations Manager
[email protected]
SOURCE Stibo Systems
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