STōK COLD BREW COFFEE RETURNS TO AMERICA'S BIGGEST STAGE WITH CHANNING TATUM AND WREXHAM AFC

In the new Big Game ad spot, Channing Tatum, actor and producer known for his show-stopping dance skills, is called on by co-owners Reynolds and McElhenney to become the choreographer for Wrexham AFC. In the ad, created by Reynolds' Maximum Effort, Tatum challenges the team's players to turn up the heat on their goal-scoring celebrations – all fueled by the bold taste of STōK Cold Brew Coffee – in a routine set to "Gonna Make You Sweat (Everybody Dance Now)" by C+C Music Factory. STōK knows a thing or two about boldness. It's what is bottled in each of the smooth and delicious flavors of its cold brew. It's also what happens every season at the STōK Cae Ras when Wrexham AFC take the pitch.

"When Rob and Ryan asked me to help their team master the art of the celebration dance, I knew I had to accept the challenge. It was fun showing the lads how it's done just in time for the biggest American football celebration, and none of us would have been able to bring the moves and energy without some help from STōK Cold Brew Coffee," said Channing Tatum.

In 2024, STōK brought Welsh football to American football's biggest stage for the first time, showcasing how its cold brew fuels Wrex the Dragon, Wrexham AFC's iconic mascot. This year, STōK is bringing even more energy, and plenty of cold brew, to the Big Game – this time with an American tradition taking center stage.

"If athletes have shown us anything this year, it's the art of top-notch football celebration dances – and those kinds of moves require a bold brew!" said Brittney Polka, Vice President of Ready to Drink Beverages at Danone North America. "Seeing Channing boldly turn the STōK Cae Ras locker room into his personal stage demonstrates exactly what our partnership with Wrexham AFC is all about. I can think of no better way to describe the spot than the advice the team got directly from Channing himself: 'Drink up, and try to keep up' on game day."

"We're so happy that three of the stars of Deadpool & Wolverine were able to work together again to bring this ad to life for our incredible Wrexham sponsor, STōK Cold Brew Coffee," said Wrexham AFC Co-chairmen Rob McElhenney and Ryan Reynolds. "We will take no further questions related to Rob's actual screen time."

Fans can catch "Hollywood Magic" streaming on FOX Sports and the official app of the NFL on February 9, 2025.

Find your signature brew and learn more about the official cold brew of Wrexham AFC at stokbrew.com. And, if you thought the fun would stop when the game ends, you don't know STōK. The cold brew keeps flowin' long after the final whistle. Follow STōK Cold Brew on Instagram and TikTok to see what's next.

About Danone North America 

Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit danonenorthamerica.com.

About Wrexham AFC

Wrexham Association Football Club is based in Wrexham, North Wales, and competes in League One, the third tier of the English football league pyramid. Formed in 1864, they are the oldest club in Wales and the third oldest professional team in the world. Wrexham has won the Welsh Cup a record 23 times and beaten some of the biggest clubs in the game in the English FA Cup and UEFA European Cup Winners Cup. The Racecourse Ground, home to Wrexham AFC, is the world's oldest international stadium that still continues to host international games. 

Wrexham AFC is owned by Rob McElhenney and Ryan Reynolds. The goal of the new owners is to grow the team and establish Wrexham AFC as a Premier League club in front of increased attendances, and in an improved stadium, while making a positive difference to the wider community in Wrexham This goal is being pursued through four guiding principles: i) to protect the heritage of Wrexham AFC; ii) to reinforce the values of the community; iii) to use Rob and Ryan's resources to grow the exposure of the club at home and abroad; and iv) to create a winning culture. For more information, please visit Wrexham AFC. 

SOURCE STōK Cold Brew