STOKE Shoes and Realtree® Team Up for Limited-Edition Collection Bringing Iconic Camo to Wide-Fit Footwear

Two legendary American brands collaborate on four wide-fit silhouettes for one very real take on
outdoor-inspired style – real camo, real comfort, real wide.

GEORGES MILLS, N.H., Oct. 16, 2026 /PRNewswire/ -- STOKE Shoes, the footwear brand built around giving the 97 million men in America with wide feet more room to move, is teaming up with Realtree^®, the iconic American outdoor brand, for a limited-edition collection that brings Realtree's legendary camouflage patterns to STOKE's comfort-first sneakers engineered in wide and wider fits only.

Bringing the outdoors to the streets, the job site, the campsite, and everywhere in between, the collection pairs two of Realtree's most recognizable camouflage patterns, Original and APX, with four of STOKE's signature wide-fit silhouettes: the FO-MO, VERSA, FO-MO TACTICAL, and VERSA 2MILER.

Realtree has spent more than four decades turning camouflage into a cultural signature. Founded in 1984 by Bill Jordan, the brand grew from a hand-drawn camouflage pattern inspired by the natural textures of the outdoors into one of America's most recognizable outdoor brands. The brand has spent years bringing its camouflage beyond the hunt and into everyday life, creating a visual identity that can mean something different depending on who wears it.

STOKE approaches sneakers with a similarly straightforward philosophy. Instead of asking men with wide feet to squeeze into traditional narrow-fit silhouettes, the brand designs around the foot itself, creating shoes with a roomier fit, generous toe boxes, and cushioning designed for all-day comfort.

"This collaboration felt natural because both brands are ultimately about being real," said Rick Blackshaw, Founder and Chief Stoke Officer. "Realtree has spent decades building an authentic connection to the outdoors. Meanwhile, here at STOKE, we're challenging the idea that men should have to squeeze their feet into narrow shoes just because that's what's traditionally available. We wanted to bring those two ideas together in four pairs of sneakers that are comfortable, distinctive and built for all the eventualities of real life."

As camo continues to rise in popularity from tactical staple to practical fashion statement, its appeal continues to expand, with the U.S. camouflage clothing market projected to reach $734.2 million by 2033*. Against that backdrop, STOKE and Realtree are bringing the beloved pattern to footwear to create the perfect fit, combining Realtree's unmistakable outdoor DNA with STOKE's signature wide-fit construction and everyday comfort.

The result is footwear that feels just as natural on a weekend outdoors as it does running errands, traveling, working or kicking back, taking one of America's most recognizable outdoor patterns and putting it on a shoe designed for every kind of everyday movement.

"We've always believed Realtree belongs wherever people are enjoying life, and footwear has become a great way to bring that spirit beyond the outdoors. What drew us to STOKE Shoes is that they have that same focus on real people and real life, but they're doing something different by designing specifically for the guys with wide feet," said John Clay ONeal, Partnership Lead at Realtree. "We love that we can take a pattern that so many people have grown up with and give it a new place in their everyday lives, for a huge portion of the population who have long been ignored by athletic footwear. We're excited for our longtime Realtree fans to experience it in a new way, and even more excited to introduce the brand to people who may be discovering Realtree for the first time."

The limited-edition collection features four STOKE Shoes silhouettes across Realtree Original and APX camouflage, with eight SKUs available in total. Each pair combines stretch nylon, stretch mesh, and PU leather or nubuck overlays with STOKE's wide-fit construction, bringing rugged materials and outdoor-inspired design together with the comfort the brand is known for.

The STOKE x Realtree limited-edition collection is available now for a limited time at STOKE Shoes and Murdoch's. Limited quantities are available.

*Cognitive Market Research & Consulting, Camouflage Clothing Market Analysis 2026, August 2026. U.S. market forecast, 2033

About STOKE Shoes
STOKE Shoes is a performance-lifestyle brand engineered for the 97 million all-American men with wide feet overlooked by the athletic footwear industry. Founded by Rick Blackshaw in 2025, Stoke builds shoes that match how real men live; with more room, more cushioning, and more honesty. The company is headquartered in New Hampshire with global manufacturing partners. For more information, visit [www.stokeshoes.com] and follow Stoke Shoes on social media.

Media Contact:
Bethany Willetts | [email protected]

SOURCE STOKE Shoes