NEW YORK, July 12, 2017 /PRNewswire/ -- Stoli Vodka, the original premium vodka with uncompromising quality since 1938, is THE vodka of Atomic Blonde, through an exclusive partnership with Universal Pictures. Oscar® winner Charlize Theron explodes into summer in Atomic Blonde, a breakneck action-thriller that follows her as an MI6 agent through a ticking time bomb of a city simmering with revolution and double cross. In the film, Agent Lorraine Broughton (Theron) calls for "Stoli on ice" as her cocktail of choice. Atomic Blonde arrives in theaters nationwide on Friday, July 28, 2017.
Stoli Vodka and Universal Pictures are partnering on a co-branded multi-media campaign that includes television advertising, out-of-home, print, digital, and social media content beginning now and running through August. The national campaign includes a 1980s-themed Pandora digital station that celebrates the music from the Atomic Blonde soundtrack. Stoli and Universal are also partnering with movie theater chains to bring a full consumer experience — through a menu of four signature Atomic Blonde Stoli cocktails in limited edition cups — to theater chains nationwide such as Cinepolis and Movie Tavern. Furthermore, retail-themed displays and in-bar parties celebrating the film's iconic style will be held across the U.S. As well, Stoli is hosting a sweepstakes at www.atomicstoli.com for fans to win a trip to Berlin, Germany.
Russell Pareti, Vice President of Marketing at Stoli Group USA said, "Upon reading the script and identifying the shared similarities between the Stoli brand and Agent Broughton, we knew this was a natural and organic opportunity that matched our brand's unapologetically bold character. It also reinforces our quality and authentic heritage – as this was a specific choice made to fit her character. Indeed, Stoli has been an icon since 1938 and her call for Stoli on ice is the quintessential way of drinking vodka – pure and cold with no fuss. We are excited to be a partner of Atomic Blonde which sets a new genre and level in style."
Stoli Vodka will serve as the official sponsor of the film's red-carpet premiere in Los Angeles in late July, 2017.
About Stoli Group USA, LLC
Stoli Group USA is the proud importer and marketer of the Stolichnaya® brand of premium vodkas and Stoli® Ginger Beer, ultra-premium elit® Vodka, Louisiana-distilled Bayou® Rum, Kentucky Owl® Bourbon founded in 1879, Achaval-Ferrer™ from Argentina, and Arinzano wines of Spain. Formed in 2013, Stoli Group USA is headquartered in New York City and is a subsidiary of SPI Group in Luxembourg.
About Atomic Blonde
Oscar® winner Charlize Theron explodes into summer in Atomic Blonde, a breakneck action-thriller that follows MI6's most lethal assassin through a ticking time bomb of a city simmering with revolution and double-crossing hives of traitors.
The crown jewel of Her Majesty's Secret Intelligence Service, Agent Lorraine Broughton (Theron) is equal parts spycraft, sensuality and savagery, willing to deploy any of her skills to stay alive on her impossible mission. Sent alone into Berlin to deliver a priceless dossier out of the destabilized city, she partners with embedded station chief David Percival (James McAvoy) to navigate her way through the deadliest game of spies.
A blistering blend of sleek action, gritty sexuality and dazzling style, Atomic Blonde is directed by David Leitch (John Wick, upcoming Deadpool 2). Also starring John Goodman, Til Schweiger, Eddie Marsan, Sofia Boutella and Toby Jones, the film is based on the Oni Press graphic novel series "The Coldest City," by Antony Johnston & illustrator Sam Hart. Kurt Johnstad (300) wrote the screenplay. www.atomicblonde.com
SOURCE Stoli Group