Stopping Traffic And Cavities: New FireFly® Ready Go Brush™ Drives Healthy Habits, No Driver's License Required

BUENA PARK, Calif., Feb. 20, 2013 /PRNewswire/ -- Kids are always on the "go" and it shows when they speed through the important act of brushing teeth.  But the "rush hour" rued by dentists everywhere is about to be a thing of the past, courtesy of Dr. Fresh LLC.

(Photo: http://photos.prnewswire.com/prnh/20130220/LA62589-a)

(Logo: http://photos.prnewswire.com/prnh/20130220/LA62589LOGO-b)

FireFly, the only oral care brand focused solely on kids and maker of the number one selling FireFly^® kids light-up timer toothbrush – has introduced the new FireFly Ready Go Brush™.  This novel toothbrush is a fun and motivational tool that "times" kids to make sure they brush the dentist-recommended 60 seconds per arch. It has a flashing light that changes from green for "go" to yellow for "halfway there" to red for "finished."  As a bonus, the brush has a suction cup holder that allows it to be stored upright and hygienically, making sure it does not collide with other toothbrushes or germs on the bathroom counter.

The toothbrush is a fun and colorful presence at the sink as well as a teaching tool that helps kids develop a healthy routine.  Fledgling brushers will be entertained by the colorful green-yellow-red flashing "stoplight" motif, which is easily activated at the touch of a button. Parents will love the reduction in counter clutter offered by the suction cup handle, not to mention not having to nag kids to brush their teeth.  The brush features soft, high quality Dupont Tynex bristles that are effective yet gentle on delicate young gums, and a child-friendly ergonomic design.  Kids can choose among Barbie™*, Angry Birds, Marvel's Spider- Man or FireFly Ready Go toothbrushes.

"Any parent knows kids hate to brush, and that, often they don't.  By combining a mesmerizing and educational 'stop light' mechanism with the biggest names in kids' entertainment, the Ready Go Brush makes brushing fun and helps children build routine," says Geoff Carroll, Chief Marketing Officer at Dr. Fresh LLC.  

For extra tooth brushing success, pair the Ready Go Brush™ with the new FireFly Fluoride Foam Toothpaste.  Both launch in early 2013 from Dr. Fresh LLC.  The foam toothpaste can be squirted directly into the mouth, avoiding mess on the sink caused by traditional toothpaste spills.  The application method, combined with the foam texture, helps kids brush hard-to-reach areas. 

"This unique pairing from Dr. Fresh provides families with a total early childhood oral care package designed to create healthy routines for life," says Carroll.

FireFly Ready Go Brushes are American Dental Association (ADA) Accepted and will retail for $3.49 at Target, Kroger and Meijer stores.  www.fireflytoothbrush.com

About Dr. Fresh LLC

Dr. Fresh LLC (www.drfresh.com), one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products. Established in 1998, Dr. Fresh offers quality personal care products including its top-selling FireFly^® flashing toothbrush for kids, Reach^® advanced toothbrushes providing superior cleaning for hard to reach places, and Binaca^® breath freshening products.  With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S, China and India.  From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum. 

* BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2013

SOURCE Dr. Fresh LLC