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Store Brand Infant Formula Receives An Overall "A" Rating From Physicians In New Infant Formula Survey

Pediatricians Grade Store Brand Advantage® Infant Formula with High Marks

New Survey Finds Millennial Pediatricians and Moms Less Influenced by Nationally Advertised Brands and their Baby Formula Marketing Tactics (PRNewsFoto/Perrigo Nutritionals)

News provided by

Perrigo Nutritionals

Sep 13, 2016, 07:18 ET

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CHARLOTTESVILLE, Va., Sept. 13, 2016 /PRNewswire/ -- Perrigo Nutritionals announced today that store brand Advantage® infant formula, sold under retailers' own labels, or "store brands," received high marks from pediatricians in a new infant formula survey by Clinician Reports. The July 2016 Pediatrics Issue reports that store brand Advantage® infant formula compares favorably to the nutrition of the nationally advertised brand, Similac® Advance® Infant Formula.† 

Clinician Reports asked 20 independent pediatricians to test store brand Advantage® infant formula with their newborn patients for eight weeks. Overall, store brand Advantage® received an "A" rating with high marks in all categories.* Pediatricians found the store brand nutritionally comparable to the nationally advertised brand, well tolerated by infants, easy to prepare, and a great value for the money.

Perrigo's Executive Vice President & President, Consumer Healthcare - Americas, Jeff Needham stated, "It comes as no surprise that store brand Advantage® infant formula received high marks from healthcare professionals in this survey. All infant formulas sold in the United States must meet the same FDA standards. More and more pediatricians and consumers realize high quality store brands are nutritionally comparable to nationally advertised brands and offer more value with up to 50 percent savings** versus higher priced nationally advertised brands." 

Clinician Reports is the home of peer-approved medical tools and therapies. The resource is designed to help the clinician instantly find FDA-approved cleared products with peer reviews, clinical results, FDA approval/clearance letters, and testimonials.  Read the report in the Pediatrics July issue at www.clinicianreports.com.  Interactive results can also be viewed online at www.storebrandformula.com/clinicians-reports-a-rating.aspx. 

Perrigo Nutritionals is a leading U.S. manufacturer and supplier of infant formula.  The company's ISO 9001:2008-certified, cGMP facilities are inspected annually by the FDA and based in the U.S.A. Dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. For more information, visit http://www.storebrandformula.com.  

About Perrigo

Perrigo Company plc, a top five global over-the-counter ("OTC") consumer goods and pharmaceutical company, offers patients and customers high quality products at affordable prices. From its beginnings in 1887 as a packager of generic home remedies, Perrigo, headquartered in Ireland, has grown to become the world's largest manufacturer of OTC products and supplier of infant formulas for the store brand market. The Company is also a leading provider of generic extended topical prescription products and receives royalties from Multiple Sclerosis drug Tysabri®. Perrigo provides Quality Affordable Healthcare Products® across a wide variety of product categories and geographies primarily in North America, Europe, and Australia, as well as other markets, including Israel, China and Latin America. Visit Perrigo online at (http://www.perrigo.com).

† Similac® and Advance® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Store Brand Infant Formulas are not made by or affiliated with Abbott Laboratories. Store Brand Advantage® Infant Formulas do not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® Advance®.
*"The median pediatrician rating was an "A" in all categories of the Clinician Reports survey.
**Total savings with Store Brand Infant Formula calculations based on a price per fl. oz. comparison of Store Brand Infant Formulas and their comparable national brands. Retail prices are from a July 2016 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

Logo - http://photos.prnewswire.com/prnh/20160307/341280LOGO

SOURCE Perrigo Nutritionals

Related Links

http://http://www.perrigo.com

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