Story+Structure Helps California State University System and University of California, Santa Cruz Become More Experience-Driven

BOSTON, Sept. 30, 2015 /PRNewswire/ -- Story+Structure, specialists in human-centered design, are proud to announce the expansion of their West Coast work in higher education. Following the successful conclusion of phase one of the company's work with California State University, East Bay (CSUEB) Continuing Education designing a new web experience, customer relationship management (CRM) and registration systems, additional members of the CSU system have engaged with Story+Structure. CSU Channel Islands, CSU Fullerton and San Jose State University have all enlisted the firm to help them establish a strategic roadmap towards providing both students and staff with a more human-centric experience.  In addition, the University of California, Santa Cruz is about to begin work with Story+Structure at its Silicon Valley Extension campus.

"We asked Story+Structure to lead a discovery initiative for a planned CRM implementation, as well as an overall rethinking of our user experience, across five programs," said Carol Creighton, Associate Dean, Extended Education California State University, Fullerton. "We look forward to this process helping us build consensus with all stakeholders, gain insight into our target audience, better understand workflow and services, and identify opportunities to innovate."

Story+Structure's Discovery phase leads each project and is the foundation of the company's human-centered approach. During this phase, a deeper understanding of user wants, needs, and concerns is uncovered, establishing a framework of shared goals and outcomes, leading to a more meaningful user experience. By employing empathic research methodologies, Story+Structure explores its clients' various audiences and documents their current user experience, goals, needs, and behaviors. A thorough user definition ensures that Story+Structure's people-first approach is accurate and builds framework for designing solutions that resonate, while mitigating risk by leveraging empathy as a key tool.

"We welcome the opportunity to expand our work within the CSU system, and are delighted to have added a member of the UC community to our client roster," said Chokdee Rutirasiri, founder and CEO, Story+Structure. "We understand the pressing need for our higher education clients to make the most of any technology investment. By assisting them from the very beginning of their technology decisions, we help them ensure a holistic approach that best meets the needs of the users.  Our end goal is no less than using human-centered design to revolutionize the student experience."

Guy Felder, Chief Strategist, Story+Structure, and Dan Bellone, Marketing Director, University Extension, CSUEB, are giving a presentation highlighting best practices learned from their work to-date at UPCEA 2015 West Region Conference, on Wednesday, Sept. 30.

About Story+Structure
Story+Structure is an innovation design firm that solves human problems.  From strategy to implementation, we deliver solutions that promote meaningful engagement between people and organizations. For more information, please visit www.storyandstructure.com, and join the Human Centered Design and User Experience Discussion Group on LinkedIn.   

Media Contact:
Ariane Doud
Warner Communications
(978) 283-2674
[email protected]

SOURCE Story+Structure

Related Links

http://www.storyandstructure.com/#user-experience-revolution