NEW YORK, Sept. 16, 2013 /PRNewswire/ -- Today, Straightline is open for business in London. A global strategic brand consultancy, Straightline has expanded to London from its New York headquarters to better fit the demands of its clients. "London, like New York," says CEO Michael Watras, "is a gateway to the world and an essential business center. We are already serving clients in Europe, and our largest US-based clients all have important European hubs as well. Now we can offer greater responsiveness and expertise, with teams on the ground in both markets."
With Michael sharing his time between EU and US clients, Straightline's New York office will be under the leadership of Andrea Cotter, newly announced as President of the firm. Ms. Cotter, previously Straightline's Managing Director, says, "In the New York office we are energized by the realization of this long-planned expansion. The opportunities this creates to broaden our base, while better supporting our current clients, are truly exciting for our growing global team."
Straightline's London office is centrally located in Central London at Rex House, 4-12 Regent Street. The New York location remains at 107 Grand Street in New York's SOHO district. Both locations were chosen to offer visitors and staff convenient access, and an interesting urban context.
Straightline, founded in 1994, is a strategic brand-consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm is frequently called on to help companies successfully navigate times of great change – from M&A activity to rapidly changing market conditions and evolving business strategies – with strategic brand tools that help galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, including Xerox, T-Mobile, Thomson Reuters, and Walgreens. For more information about Straightline and the contact information for both offices, go to www.straightlineWORLD.com.