NEW YORK, June 14 /PRNewswire/ -- Ruchika Joshi has joined the strategy team at Straightline, a leading independent brand consultancy in New York City. As Director of Strategy, Joshi will be responsible for key strategy engagements, intellectual property creation and global research initiatives for the firm. Joshi will report to Jessica Orkin, Straightline's Managing Director.
"We are thrilled to have Ruchika at Straightline," remarked Michael Watras, President and CEO. "She brings a wealth of US and global brand strategy experience and expertise, and has a track record of bringing clarity to complex brand systems. Ruchika will be a strong asset to our clients and multidisciplinary practice areas, and is a welcome addition to our world-class strategy team."
Joshi comes to Straightline from Interbrand, a global brand consultancy where she worked with a diverse set of clients, built intellectual property and co-led the Corporate Citizenship practice. During her tenure, she partnered with companies such as TowersWatson, ENERGY STAR, Masco, Thomson Reuters, and Feeding America.
Prior to Interbrand, Joshi was at Verse Group where she provided strategic counsel to companies such as LexisNexis, Kodak and Philips. Joshi, a native of India, graduated from St. Xavier's College in Mumbai and has a master's degree in communication from The University of Texas at Austin.
Straightline, founded in 1994, is a strategic brand consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm is frequently called on to help companies successfully navigate times of great change – from M&A activity to rapidly changing market conditions and evolving business strategies – with strategic brand tools that help galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, including Amylin Pharmaceuticals, Coca-Cola, Credit Suisse, McGraw-Hill, Thomson Reuters, Time Warner and T-Mobile.