NEW YORK, April 10, 2012 /PRNewswire/ -- Straightline is pleased to announce that Shelley West has joined their Program Management team. Shelley is passionate about branding and helping clients achieve business results through managing and executing strategic projects. She has an extensive background in branding and corporate identity drawn from her experiences at Interbrand and Blue Marlin Brand Design.
At Interbrand Shelley ensured the successful management of brand development via analytical, strategic, visual and verbal creations. Her role involved client management, financial tracking, and team coordination to produce brand deliverables. During her tenure at Interbrand Shelley managed clients such as ADP, Microsoft, MSG and SolidWorks.
Shelley holds a dual degree in Marketing Management and Management Entrepreneurship from Virginia Tech. Since moving to New York, Shelley has been an active member in the Crossfit community and a baker for Dessert Corps in Brooklyn.
Straightline, founded in 1994, is a strategic brand consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm is frequently called on to help companies successfully navigate times of great change – from M&A activity to rapidly changing market conditions and evolving business strategies – with strategic brand tools that help galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, including Xerox, Madison Square Garden, Pfizer, Thomson Reuters, Time Warner and T-Mobile.