CHICAGO, April 23, 2015 /PRNewswire/ -- STRATA, the leader in media buying and selling software, announced today its partnership and integration with YuMe, Inc. (NYSE: YUME), a global provider of digital video brand advertising solutions. The integration provides media buyers using STRATA's systems with access to YuMe's digital video inventory alongside local TV buys. Through one automated buying platform, advertisers and agencies can now extend the reach of their local campaigns to digital audiences across online, mobile, and connected TV platforms.
A pilot program testing this integration was successfully conducted with Arrowhead Advertising on behalf of their client Hyundai. Through the use of multi-screen video as a complement to their local TV campaign, Hyundai was able to target a specific demographic over a fixed period of time (during their President's Day sale) in a distinct location (Washington, DC). Through STRATA's integration with YuMe, Arrowhead Advertising was able to obtain a consolidated view of all digital video and traditional TV offerings within the same buying platform. The success of this pilot program led to an immediate campaign renewal by Arrowhead Advertising on behalf of Hyundai.
"STRATA's partnership with YuMe demonstrates our continued commitment to supporting impression-based, targeted buying," said Joy Baer, STRATA President. "As television viewership continues to fragment across screens, STRATA provides its video buyers with easy access to targeted digital video audiences."
These achievements resemble STRATA's 2013 integration with Pandora internet radio (NYSE:P) in which STRATA enabled buyers to purchase Pandora in a similar way to broadcast radio. The integration into STRATA's systems provided over 1,000 STRATA agencies with instant insights into Pandora's audience and the ability to transact electronically.
"Integrating YuMe's digital video inventory is a simple and efficient way to extend reach for our local Hyundai campaigns across the country," said Kyle Eng, President/CEO of Arrowhead Advertising. "We are able to deliver all contracted GRPs in full at a very efficient cost per point, similar or less than our local TV buys, in addition to tracking how much time consumers spend viewing the video - a key benefit we see from digital."
"Our investment and focus on programmatic allows STRATA customers to extend their local television budgets into YuMe's inventory in an automated way, helping them reach consumers across multiple screens in a brand-safe environment," said Jayant Kadambi, CEO of YuMe. "We're excited to continue building our partnership with STRATA."
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.
YuMe (NYSE: YUME) is a leading provider of digital video brand advertising solutions globally. YuMe's proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMe Video and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements, including those in management quotations. In some cases, you can identify forward-looking statements by the words "may," "will," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about strategic partnerships and the benefits derived therefrom, growth strategies; operating results; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include YuMe's history of net losses and limited operating history, which make it difficult to evaluate prospects, YuMe's fluctuating quarterly results of operations, and dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under "Risk Factors" in YuMe's Annual Report on Form 10-K for the year ended December 31, 2014 that has been filed with the U.S. Securities and Exchange Commission (the "SEC"), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe and STRATA as of the date hereof, and we assume no obligation to update any forward-looking statements.