STRATA Drives Digital Measurement with ROI Platform

CHICAGO, Feb. 28, 2011 /PRNewswire/ -- STRATA, a leading media buying and selling software provider, today announced the release of AMBIT. The revolutionary new platform gives media buyers the ability to measure the impact of all of their advertising buys and provide a true comparison of their digital versus traditional ad buys. STRATA developed AMBIT in response to a growing need among the media industry to utilize measurement analytics that reflect specific levels of campaign initiatives and success.

"AMBIT allows media buyers to compare their ad spend from an apples-to-apples ROI viewpoint," said Joy Baer, STRATA EVP and Managing Director.  "This new platform gives users the ability to monitor overall campaign performance on a dynamic web-based dashboard. The flexibility to drill down on specific metrics is such an important thing for advertisers and AMBIT gives them the powerful tool they need to see if they meet their campaign objectives."

AMBIT users have an unlimited number of metrics at their fingertips to monitor advertising flights and campaign performance. These metrics go well beyond the analytics that have been commonplace for years in advertising. AMBIT allows users to measure their advertising's return on their investment on items such as online registrations, retail foot traffic and sales lift.

"The creation of new digital platforms has altered the way organizations gauge individual campaign success," said Baer. "We are dedicated to keeping our clients in line with the new media landscape and consider accountability as the next step in bridging the gap between traditional and digital advertising."  

STRATA is a silver level sponsor of the 4A's annual national conference, Transformation 2011, in Austin, Texas, March 7-9.  During the event, STRATA will be providing demos of AMBIT to attendees at its booth, 16.  

For more information: www.gotostrata.com, www.facebook.com/STRATA and on Twitter - @gotostrata

ABOUT STRATA

STRATA is the nation's leading provider of media buying and selling software.  The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums.  On average, over $50 Billion in advertising dollars flow through STRATA systems per year.

The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react.  By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.

Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983.  STRATA is owned by Comcast Cable http://www.comcast.com/.  For more information, visit www.gotostrata.com http://www.gotostrata.com or call (800) 9 STRATA

SOURCE STRATA