Strata Partners With Premion To Reach New Generation Of TV Watchers

CHICAGO, May 31, 2017 /PRNewswire/ -- Strata, the leader in media buying and selling software, announced today its partnership with Premion. The partnership provides agencies utilizing Strata's software a new way to access TV viewers in the internet era. Premion is an industry first one-stop-shop for local and regional over-the-top (OTT) advertising, which refers to content delivered over the internet, rather than through cables or satellites.

Premion offers buyers access to brand-safe and fraud-free, guaranteed inventory with a range of top-tier partners. All Premion inventory is premium long-form and live streaming content, offering buyers access to 15, 30 and 60 second non-skippable spots. Premion boasts an over 95% ad completion rate to aid campaigns in reaching those audiences that have begun to migrate away from traditional broadcast and cable. 

"We're bullish on Premion's ability to provide easy access to full-length, premium OTT inventory and how that aligns with the interests of our agency clients," said Judd Rubin, senior vice president of Strata. "Strata buyers can continue to have their message heard by an increasingly-fragmented viewer base, while maintaining their brand's integrity."

By utilizing Premion, agencies gain access to targeted ads that will grant exposure to audiences narrowed down by key demographic groups, including geography, age, gender and genre. Premion utilizes a unique combination of 1^st party and 3^rd party data to target users based on behavioral and contextual groupings. Premion through Strata helps agencies reach their intended audience on any device, at any time, with the security to know that the trusted relationships will keep their brand safe.

"Consumers are spending more and more time watching content on OTT. Premion offers advertisers an easy and effective opportunity to reach this growing audience," said Jim Wilson, president, Premion. "Our partnership with Strata will help us reach new advertising partners and further position Premion as an industry leader and innovator. Together, we will continue to transform the way advertisers seek consumers across OTT networks and providers."

About Strata
Strata empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,200 agencies in the United States, Strata provides media technology that enables organizations to lead rather than react to industry developments.  By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Acquired in 2005, Strata is part of Comcast's Advanced Advertising division. For more information, visit www.gotostrata.com.

About Premion
Premion, a division of TEGNA Media, is a first-in-market over-the-top (OTT) advertising services platform. With over 100 top-tier content providers and 700+ TEGNA Sales Reps, Premion is the one stop shop for OTT advertising for regional and local advertisers. Premion simplifies the OTT buying process by placing ads alongside premium long-form and live streaming content across branded networks and providers in just one easy transaction.

About TEGNA
TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA offers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and G/O Digital, a customized local digital marketing company. For more information, visit www.TEGNA.com.

SOURCE Strata

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