CHICAGO, Jan. 13, 2015 /PRNewswire/ -- ePort, STRATA's electronic order delivery system for TV buyers and sellers, marked its biggest year ever processing over $4 billion in new TV orders in 2014. More than 1,600 television stations received electronic orders during the year from over 350 advertising agencies across the country.
ePort provides a secure two-way, electronic connection between buyers and sellers – a programmatic infrastructure – that benefits both trading partners. Television rep firms and stations can receive an agency's original order all the way to their traffic system seamlessly. They can also send makegoods back to the buyer and receive revisions electronically.
ePort's $4 billion in 2014 was a 125% increase from the previous year and up 68% over the previous election year. The platform also has witnessed a steady increase in advertising agency usage as well, up 373% in the last three years. In 2011, STRATA, in cooperation with Katz Media and Cox Reps, took over responsibility for ePort. The leading rep firms' investment in the platform is paying off for the entire industry.
In December alone, ePort had $437 million in new television orders flow through the industry leading system. This marked the best December in the product's history, and its third best month ever.
"STRATA is proud of ePort's success to this point and pledges to continue to grow the platform for rep firms, stations and their agency partners to help make TV ads easier to buy," said Mike McHugh, STRATA Vice President. "In order for the TV industry to fully adopt programmatic practices, there must be a reliable, scalable infrastructure in place. With ePort, STRATA has provided such a solid foundation, which it will continue to leverage as it rolls out additional functionality this year."
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
As the system of choice for over 1,000 agencies nationally and over 1,600 television stations and all of the major MVPD's, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.