Stravito Launches MCP Server to Put Consumer Evidence Inside Enterprise AI Tools

Stravito's MCP Server brings the market and consumer research enterprises own into the AI tools teams already use

STOCKHOLM, Sept. 24, 2026 /PRNewswire/ -- Stravito, the customer intelligence platform that helps global brands understand their customers, validate ideas, and make better decisions, today launched its Model Context Protocol (MCP) Server to bring each company's market and consumer research into the everyday AI tools its teams use, so decisions get made on evidence the business owns and trusts.

The launch addresses a consistent problem across the enterprise: commercial results suffer when siloed consumer intelligence doesn't reach the decisions where it is needed. Even connected to a company's files, generic AI often reads a research report like a text document, missing the charts, graphs, and visuals where key findings live, or falling back on unverified answers from the web.

Stravito's MCP Server changes that, connecting to AI tools like ChatGPT, Claude, Copilot, and the custom agents enterprises have built, through a single, governed connection. It draws on the full body of a company's research, reading not just text but also visual findings from reports and presentations to videos, audio, and spreadsheets. For marketing and brand teams, real consumer evidence now surfaces where they work, to shape stronger launches, campaigns, and strategies, without switching AI tools.

"The most valuable consumer research is worthless if it never actually guides real business decisions," said Thor Olof Philogène, Founder and CEO of Stravito. "Our MCP Server puts company knowledge into the AI tools teams already use, so they can launch better, spend smarter, and go-to-market faster using consumer evidence they can trust."

Every AI response from Stravito's MCP Server follows a Glass Box AI approach. It is drawn from the company's own research, source-cited, and is scoped to the person asking. The connection inherits the user's existing permissions and is read-only.

A global media and information provider is among the first to pilot the Stravito MCP Server, using it to bring research findings directly into the specialist tools its teams work in.

Today's launch reflects a wider shift in enterprise software. After building or buying tools, enterprises are now connecting them through open standards like MCP. A company's research in Stravito can now sit alongside its CRM, BI, and social listening data in the same AI conversation, offering a more complete picture than any single application can provide.

Stravito's platform remains the destination where enterprises can manage their proprietary research, run analysis, and build AI Personas. The MCP server shares that research in connected enterprise AI tools, enabling better, faster business decisions. Stravito also offers a set of developer-grade APIs for Search, AI Assistant, Usage, and Audit Logs, giving teams additional ways to access, manage, and apply their trusted research.

In the coming months, Stravito will release additional tools to bring more customer intelligence into the tools teams use, and deeper into commercial decision-making.

For more, visit www.stravito.com. For imagery, click here.

About Stravito

Stravito is the Enterprise Customer Intelligence Platform global brands trust to understand their customers, validate ideas, and make better decisions with AI grounded in their research.

Built for insights and marketing teams, Stravito unifies and activates research in a secure space. Teams ask strategic questions and receive synthesized, source-cited answers through Stravito AI Assistant. AI Personas, built from each organization's segmentation studies, simulate consumer perspectives, enabling teams to pressure-test products, campaigns, and strategies before investment is committed.

Founded in Sweden in 2017, Stravito is used by global leaders including Nestlé and Lavazza Group. The company is ISO 27001 certified, SOC 2 Type II attested, and has been recognized in the Financial Times' FT 1000 list of Europe's fastest-growing companies.

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SOURCE Stravito