Strawberry Recipe iPhone App Launches

Collection of Hand-Picked Recipes, Chefs and Bloggers Featuring One of the World's Healthiest and Favorite Foods

First of its Kind App Is Now Available for Free Download in Apple's App Store

WATSONVILLE, Calif., Jan. 13 /PRNewswire-USNewswire/ -- The California Strawberry Commission today announced a new app for iPhone and iPod Touch featuring more than 50 mouth-watering strawberry recipes from some of the most popular food bloggers and chefs from around the web. Hand-selected for that "wow" factor, these recipes will inspire families, foodies, cooks, the health conscious and strawberry lovers everywhere to get even more creative with strawberries.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100113/DC36724)

iPhone and iPod touch users can now access different strawberry recipes complete with vivid food photography, ingredients and step-by-step directions to create that special dish for those around you. The app neatly categorizes recipes under Snacks & Appetizers, Breakfast, Cocktails, Main Courses, Salads and Sweets and makes it easy to access ingredient lists and instructions from places like the grocery store, the kitchen – or anywhere. Recipes range from traditional favorites, such as shortcakes and pies to more exotic dishes like strawberry dumplings, salsa and ceviche.

Individual recipes can be shared with friends, family and online networks by simply posting the recipe to Facebook or Twitter with the click of a button. Recipes can also be emailed to anyone for viewing or printing.

"I'm excited to have one of my recipes included in this app because I enjoy sharing my passion for cooking that goes all the way back to when I was in the fourth grade," said Michael Ruhlman, food writer and blogger behind Ruhlman.com. "This is a great way to further inspire people to recognize the importance and ease of preparing good and healthy food in their own kitchens."

Strawberries are among the healthiest and most delicious foods in the world and the STRAWBERRIES app demonstrates the varieties of ways people can enjoy them. This app is ideal for a mom looking for a snack that will delight her kids and husband, a college student looking for something impressive to bring to a party, or for anyone just trying to figure out how to get more strawberries into their daily diets.

"As the nation's leading producer of strawberries it's exciting to see the passion that people of all ages have for strawberries when it comes to eating them – and cooking with them," said Mark Murai, President, California Strawberry Commission. "This app was created to help people easily share some of that passion and to help people learn new ways to eat strawberries. We appreciate all the great cooks and bloggers who contributed their recipes to help us do that."

Strawberry Recipe App Features:

• More than 50 recipes, categorized by dish type.
• Access favorite recipes — and shopping lists — in the kitchen, at the store, or anywhere!
• Share recipes on Twitter, Facebook and email.
• Access nutrition information.
• Connect with California Strawberry Commission on Facebook, Twitter and the web.

Availability

The Strawberries app for the iPhone and iPod Touch is available immediately as a free download at the Apple iTunes Store. Click here to download: http://bit.ly/8LANJo

More Information on California Strawberries:

• Become a fan of California strawberries at www.facebook.com/castrawberries for recipes and interesting facts and information relevant to strawberries and nutrition.
• Twitter: Follow us http://www.Twitter.com/CAstrawberries.
• Visit the California Strawberry Commission  to get additional information.

About the California Strawberry Commission
The California Strawberry Commission is a state government agency that represents an industry of more than 500 growers and 60 shippers and processors of California strawberries. With a focus on food safety education, Commission strategies also include production and nutrition research, trade relations, public policy and marketing communications.

For more information, contact the California Strawberry Commission at 831-724-1301.

SOURCE California Strawberry Commission