Stride Rite® Passes Million Member Mark in First-Ever Loyalty Program

Rewards Program for In-store and Online Provides Parents with Big Rewards for Taking Little Steps

Jun 13, 2013, 10:00 ET from Stride Rite Children's Group

LEXINGTON, Mass., June 13, 2013 /PRNewswire/ -- Stride Rite® Children's Group, the leader in premium children's footwear, today announced that Stride Rite® Rewards, its first ever multi-channel loyalty program launched in November 2012, has achieved the Million Member milestone within six months, significantly ahead of the estimated  enrollment rate.  Trending ahead of industry standards, 75% of specialty store and online transactions are associated with a Rewards member.

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"Fully integrating and mobilizing our Rewards program within enables our moms to research, shop, and manage her Rewards account conveniently with the device of her choosing," said Stephen Donnelly, Stride Rite® Children's Group SVP/GM of Direct-to-Consumer. The brand is growing its digital and mobile marketing capabilities to further an already deep relationship with existing customers and extending its outreach to new moms entering the category who are digitally demanding. Stride Rite will deploy its full CRM marketing capabilities to the loyalty effort, including plans to do more personalized communications to provide mom solutions that help her provide the best footwear for her child from birth through early grade school years. Aimed at retaining customers, Donnelley added, "With over one million members and growing, we believe the Stride Rite® Rewards program has positioned us for a strong back-to-school season." 

The new rewards program provides the following benefits to Stride Rite® Rewards members:

  • $10 reward for every $75 spent
  • Free shipping on for purchases over $35
  • Invitations for members-only offers
  • Member updates and fit reminders
  • Welcome kit with 100+ valuable coupons from partner companies

"For almost 95 years, Stride Rite has been committed to providing parents with the highest quality and best fitting shoes for their children," said Kiran Smith, Stride Rite® Children's Group VP of Marketing. "The Stride Rite® Rewards program is our way of saying thank you to all of our loyal customers, and we hope to deepen our relationship with parents as their family experiences each milestone of childhood."

Parents can sign up to participate in the rewards program and receive their loyalty card for free - in-store, online ( or by phone through Stride Rite®'s customer service team (1-800-299-6575). The rewards program is available at Stride Rite® U.S. retail locations [excluding CA] including specialty, outlet and To learn more and to find a retail store near you, visit

About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children's footwear in the United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit to learn more.

Media Contacts:
Stride Rite: Malinda Freitas,, 617-824-6231
RF|Binder: Melanie Anenberg,, 212-994-7606 

SOURCE Stride Rite Children's Group