STRIPES BEAUTY ENTERS CREDO BEAUTY, BRINGING CLEAN MENOPAUSE SOLUTIONS TO NEW SHELVES NATIONWIDE

Naomi Watts' pro-aging brand becomes Credo Beauty's first dedicated menopause partner, launching in-store and online.

NEW YORK, Aug. 12, 2025 /PRNewswire/ -- Stripes Beauty, the pro-aging beauty and wellness brand founded by actress and women's health activist Naomi Watts, announces its official launch at Credo Beauty. This marks another milestone for Stripes in its ongoing mission to normalize and elevate the conversation around midlife, while democratizing access to menopause care. With this partnership, Stripes becomes Credo Beauty's first-ever dedicated menopause brand, reinforcing the clean beauty retailer's commitment to offering inclusive, solution-driven products for every stage of life.

Starting today, Stripes' top-selling, science-backed assortment of products including: The Full Monty, Vag of Honor, Oh My Glide, The Inside Addition, The Crown Pleaser, and The Dream Date are available both online at CredoBeauty.com and in Credo Beauty stores nationwide. This new retail partnership expands Stripes' reach in the clean beauty space, offering women clinically effective, science-backed solutions to empower them through the natural changes associated with aging.

"I'm incredibly proud and humbled to be entering Credo Beauty, a retailer whose commitment to ingredient transparency parallels our own mission at Stripes. Together, we're expanding access to products that support women navigating perimenopause and menopause—with genuine care, integrity, and inclusivity at every step," shared Naomi Watts, Founder of Stripes Beauty.

"We created Stripes to address a glaring gap in the wellness and beauty space – offering a stellar product range focused on hydration and other symptom-based concerns, complemented by a community of trusted resources to help women feel informed, empowered, and seen through every phase of menopause," said Cara Kamenev, President & CEO of Stripes Beauty.

Key Launch Moments include:

• August 12: Stripes' products available online and in 15 Credo Beauty stores nationwide.
• September 9 – National Hot Flash Day: Stripes will host an in-store celebration at Credo Beauty Soho, led by Founder and Chief Creative Officer Naomi Watts, who will be on-site to connect with customers and champion the menopause conversation. The experience will feature an educational panel, moderated by Credo Beauty CEO and Co-Founder Annie Jackson, and featuring menopause-trained doctors and industry experts.
• October 19-26 – Friends of Credo Sale: To celebrate Menopause Awareness Month, Stripes will offer 20% off in-store and online as part of Credo's Friends of Credo sale. Early access begins Sunday, October 19th.

"As we broaden our commitment to wellness, inside and out, we recognize that different life stages bring different needs. Naomi Watts has been instrumental in bringing perimenopause and menopause into everyday conversation, and partnering with her and Stripes Beauty was a natural fit. Women deserve support, solutions, and space to navigate this chapter with confidence. We're seeing more interest in this area from our customers, and their cult-favorite Vag of Honor fills a gap in our assortment - we haven't had anything quite like it before," shares Jessica Trieber, VP of Brands at Credo Beauty.

Stripes' launch at Credo Beauty signals a powerful new chapter for the brand, one that underscores its commitment to reshaping the menopause conversation through clean, effective products, community, and education. As the first dedicated menopause brand to join Credo Beauty's assortment, Stripes is paving the way for a new standard in how brands show up for women in midlife and beyond.

To learn more about Stripes Beauty and its clean, clinically-backed menopause solutions, visit https://stripesbeauty.com/ or follow @stripesbeauty on  Instagram or TikTok.

About Stripes Beauty
Stripes Beauty is a pro-aging beauty and wellness lifestyle brand founded by actor, entrepreneur, and activist Naomi Watts, and majority-owned by leading global investment firm, L Catterton. The consumer brand provides science-backed personal care and beauty products across the categories of nutritional supplements, skincare, haircare, and intimate wellness. The brand is on a mission to destigmatize menopause, empowering women physically and emotionally through its products, community, and expert menopause education. For more information, visit stripesbeauty.com and follow @stripesbeauty on Instagram.

About Credo Beauty
Founded in 2014, Credo Beauty offers an extensive and highly vetted clean and sustainably minded beauty assortment across color, skincare, haircare, fragrance, and now wellness, partnering with over 130+ leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and Sakara. Having built the most comprehensive guidelines, "The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com and follow @credobeauty on Instagram.

SOURCE Stripes Beauty