StriVectin® Trademarks Tech Neck™
The Creators of the #1 Best-Selling Neck Cream(1) Commit to Combatting the Visible Effects of Technology on Skin
NEW YORK, Sept. 6, 2016 /PRNewswire/ -- StriVectin®, the largest independent prestige skin care company, announces the registered trademark naming of their Tech Neck™ line of neck products. The collection consists of clinically-proven, results-driven formulas to visibly tighten, lift and smooth lines, while fighting the effects of technology on neck skin for a more youthful profile.
More delicate than the skin on the face, the neck is one of the first places to show our age, and technology may be making matters worse. Just as the repetitive action of furrowing your brow can lead to wrinkles, the same principle applies to the neck. These repeated motions can cause wrinkles to be more permanent and lead to horizontal neck lines and sagging skin known as "Tech Neck".
Driven by research on modern day skin aggressors and findings showing the average person checks her mobile device approximately 221 times daily2—a figure fast on the rise— StriVectin® set out to reinforce their longstanding authority in the neck skin care category. By widening current offerings to include assorted textures and formats encompassing a variety of consumer preferences, they have done just that. This fall, the brand will launch #FightTechNeck, a 360° marketing campaign and in-store activation created to educate consumers about Tech Neck and the importance of using a product specifically designed for the neck.
Products within the StriVectin® Tech Neck™ line are all powered by proprietary NIA-114™ technology, which strengthens the skin barrier. This buffers against future gravity-inducing damage on the neck from constantly being "plugged in" with our heads down. All products deliver both immediate and long-term results. The visible signs of aging appear reversed for a more youthful looking profile. The collection includes NEW TL Advanced Light Tightening Neck Cream, the #1 selling neck cream1 - TL Advanced Tightening Neck Cream, and Tightening Neck Serum Roller.
"We are firm believers in neck care as necessity," states StriVectin® Chief Executive Officer, Joan Malloy. "As a brand perpetually seeking to fill voids in the current innovation landscape, we made it our mission to further our research in a category where we have already achieved #1 status. With the Tech Neck trademark registration, the launch of a new product, TL Advanced Light, and our upcoming campaign, our strategy is to inform consumers about this often overlooked area and that it's never too late to take the 'neck' step. Which, of course, is made easy when armed with proven formulas designed with their ever-changing needs in mind."
About StriVectin®: StriVectin, the largest independent prestige skin care company, faces the future of clinical anti-aging with a collection of formulas developed with patented NIA-114™ technology to achieve healthy and ageless looking skin. Backed by science and rigorous clinical validation, StriVectin is at the forefront of skin care technology and product innovation. Its revolutionary wrinkle-fighting moisturizer SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks is a best-seller around the world. StriVectin products are sold through department stores and specialty retailers in North America, Europe, the Middle East, Australia and Asia. The company maintains corporate offices in New York, NY. For more information, visit strivectin.com.
Contact: ALISON BROD PUBLIC RELATIONS / Olivia Porcello / 212.230.1800 / [email protected]
1 Source: The NPD Group, Inc., U.S. Prestige Beauty Total Department Specialty, Skincare Dollar Sales, July 2014 - June 2016
2 TomiAhonen Almanac 2016
Photo - http://photos.prnewswire.com/prnh/20160830/402807
SOURCE StriVectin
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