Strong signs of recovery for Travel & Tourism in Canada says WTTC

Sector set to contribute more than $162 billion to Canada's economy this year

Travel & Tourism contributes one in every 12 jobs

International visitor spend up almost 65%

LONDON, May 15, 2023 /PRNewswire/ -- The World Travel & Tourism Council's (WTTC) 2023 Economic Impact Research (EIR) today reveals the Canadian Travel & Tourism sector continues to show strong signs of post-pandemic recovery.

According to the latest EIR, the sector is set to contribute $162.6 billion to the Canadian economy this year, up 17.2% from last year and within touching distance of the previous peak of $173.9 billion in 2019.

WTTC is also forecasting that Travel & Tourism will create 90,000 jobs this year, recovering almost all of the jobs lost due to the COVID-19 pandemic to reach 1.64 million. Employment levels are also within touching distance of the 2019 high point.

A look back on last year
Last year, the Travel & Tourism sector's GDP contribution grew by 41.4% to reach more than $138 billion, representing 5% of the Canadian economy, with one in every 20 dollars created in Canada being generated by Travel & Tourism.

Last year the sector also created 169,000 more jobs from the previous year to reach 1.55 million jobs nationally – one in 13 jobs across Canada.

The sector has now recovered 124,000 of the 283,500 jobs lost during the pandemic.

Last year also saw the return of international travelers heading to Canada, with spending from overseas visitors growing 64% to reach almost $23 billion. However, this is still 47% below the 2019 peak of $42.9 billion.

Julia Simpson, WTTC President & CEO, said: "Travel & Tourism is recovering strongly in Canada with high visitor demand.

"The sector is a vital driver of economic growth and job creation in Canada with cities such as Vancouver, Toronto and Montreal remaining must-see global destinations for international visitors.

"As overseas visitors continue to return to Canada, we will see international visitor spending recovering quickly, to reach 2019 levels in the coming years."

What does the next decade look like?
The global tourism body is forecasting that the sector will grow its GDP contribution to more than $238 billion by 2033 to reach 7% of the Canadian economy and will employ almost 2.1 million people across the country, with one in 11 Canadians working in the sector.

North America
In 2022, the North American Travel & Tourism sector contributed $3.05 trillion to the regional economy, just 7% below the 2019 peak. WTTC forecasts the region's GDP contribution from the sector will fully recover in 2023 to reach $3.7 trillion.

The sector employed 24.7 million people across the region in 2022, an increase of 3.6 million from the previous year but still 1.5 billion behind the 2019 peak. WTTC forecasts the sector will fully recover the jobs lost during the pandemic by the end of 2023.

For more information, please visit wttc.org

Editors Notes
The research was carried out in partnership with Oxford Economics with information sourced from UNWTO, Oxford Economics and national sources. All values are in constant 2022 prices and exchange rates, as reported in March 2023.

The Economic Impact Research defines North America as Canada, the U.S, and Mexico. Monetary figures for Canada and North America are provided in CAD.

About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector.

SOURCE World Travel & Tourism Council