Strut Your Stuff with New Fashion Forward LÍLLÉbaby's LÍLLÉLight Carrier While Supporting the National Birth Equity Collaborative

GOLDEN, Colo., July 7, 2020 /PRNewswire/ -- Get ready for a babywearing fashion show! LÍLLÉbaby, the brand that provides parents with the simple luxury of keeping baby close in perfect comfort and style, introduces a carrier with a totally new look and feel made of organic cotton and natural hemp. The LÍLLÉlight brings together natural sophistication and simplicity for everyday moments. It is fashionable, comfortable, and sustainable like never before with its modern structure and chic attributes.

For the first week of the launch, LÍLLÉbaby is proud to partner with and give back to the National Birth Equality Collaborative (NBEC), which seeks to create solutions that optimize Black maternal and infant health through trainings, policy advocacy, research and community-centered collaboration. 10% of all LÍLLÉlight purchases from now until July 14^th on LÍLLÉbaby's website will be donated to NBEC.

LÍLLÉlight is as stylish as carriers can get while being equally safe and comfortable as all other LÍLLÉbaby offerings. Here are what parents will love about LÍLLÉlight:

• Brilliantly made of natural hemp and organic cotton fiber
• Simple ergonomic designs, with clean lines and thoughtful features including vegan leather accents
• A tie waist in the front adds an element of style that hip parents will adore
• Easy-to-use adjustable straps and only one buckle to effortlessly wear baby
• Lightweight and comes with a detachable hood
• Comfortably holds children 7-36lbs and can be worn in three different positions: front inward fetal carry, front inward carry, and back carry
• Five timeless and complementary colorways include Driftwood, River, Pebble, Denim and Shibori

"At LÍLLÉbaby, we are always innovating and moving with caregivers and baby in mind. Collaborating with the National Birth Equity Collaborative is a natural fit for us. We recognize the effect that racial inequality and social injustice has on Black moms and babies and we want to help combat that," Jeff Colton, CEO of LÍLLÉbaby. "We are experts when it comes to safety, comfort and function and we are continuing to explore ways to share babywearing with the world. Babywearing does not have to be bulky and overwhelmed with straps. We have proven this notion throughout the years and now with LÍLLÉlight, our carrier illustrates that babywearing and style are not mutually exclusive."

LÍLLÉlight is available for $99.00 on the LÍLLÉbaby website and Amazon. LÍLLÉbaby's partnership with NBEC begins on Wednesday, July 8^th and runs through Monday, July 14^th. To find more information on LÍLLÉbaby, please visit www.lillebaby.com.

About LÍLLÉbaby

Inspired by Scandinavian design, LÍLLÉbaby creates functional and luxurious baby carriers for parents and caretakers of babies and toddlers. With a focus on quality of life, honesty, and a love for nature's beauty, LÍLLÉbaby strives to create baby carriers that are complete in comfort, functionality, and style offering options ALL bodies, circumstances, and growth stages. The goal at LÍLLÉbaby is to see parents and caretakers empowered by the confidence, freedom, convenience, and bond that safe, comfortable babywearing can provide. For more information on LÍLLÉbaby, please visit www.lillebaby.com.

MEDIA CONTACT:         
Kim Le | Carissa Izquierdo
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SOURCE LÍLLÉbaby