Students offered chance to win cross-Canada adventure to celebrate responsible choices

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Sep 06, 2011, 02:14 ET

Contest part of larger active lifestyle & responsible drinking campus program

To view the Social Media Release, click here:
http://smr.newswire.ca/en/molson-coors-canada/ultimate-day-2-content

TORONTO, Sept. 6, 2011 /PRNewswire/ - Molson Coors Canada officially launches the Ultimate Day 2 contest Wednesday September 7th, 2011. The contest offers Canadian university and college students the chance to have one full day of adventure that takes them across Canada. It is part of Molson Coors Canada's active lifestyle and responsible choices program.

Students can enter for their chance to win between now and October 6, 2011 by visiting www.facebook.com/MolsonCoorsintheCommunity.

"Last year's Ultimate Day contest had an amazing response with entries from across Canada and our winner definitely had an ultimate day exploring this country while celebrating responsible choices," says Gavin Thompson, Public Affairs, Molson Coors Canada. "We think this is a great way to reinforce the message that what you get out of a day is shaped by the responsible decisions you make the night before."

The lucky winner and a friend will begin their ultimate day with breakfast in Halifax, then lunch and shopping with a pre-loaded $1,000 MasterCard in Toronto, and ending with dinner and a VIP hockey experience in Vancouver. The contest is just one part of Molson Coors' campus responsible drinking program which carries the theme "Today is brought to you by last night's choices". Other program elements include posters, TAXIGUY dollars and on-campus digital signage.

The contest and program officially launches Wednesday, September 7th until October 6, 2011. For official contest rules and regulations, visit http://www.molsoncoorscanada.com/~/media/Files/pdf/RulesAndRegulations/MolsonCoorsUltimateDay.pdf

About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.

SOURCE MOLSON COORS CANADA

Image with caption: "Students offered chance to win cross-Canada adventure to celebrate responsible choices (CNW Group/MOLSON COORS CANADA)". Image available at: http://photos.newswire.ca/images/download/20110906_C8696_PHOTO_EN_2828.jpg

Video with caption: "Video: Students offered chance to win cross-Canada adventure to celebrate responsible choices". Video available at: http://www.youtube.com/watch?v=Q-sm2SeqJNc&feature=player_embedded