Study Finds Strong Consumer Interest in Storing, Sharing Health Data - With Some Caveats, According to New Manhattan Research Study from Decision Resources Group

BURLINGTON, Mass., Oct. 9, 2014 /PRNewswire/ -- Decision Resources Group finds that, as Apple, Samsung and Google field health and fitness data aggregators, 30 percent of online consumers would be interested in using such a service, and more than one-third would consider doing so if it saved them money. Thirty-seven percent of online consumers surveyed in Manhattan Research's Cybercitizen Health^® U.S. 2014 study said that they would feel motivated to use an aggregator if it lowered their healthcare costs, but nearly as many cited confidence in the security of their health data as a factor.

Other key findings from the Cybercitizen Health® U.S. study:

• Wearable devices for health and fitness: Though the percentage of online consumers using wearable devices for health and fitness is still in the single digits, nearly one-third (32 percent) expressed interest in using a wearable to improve health.
• Consumers' privacy concerns: Nearly two in five (39 percent) online consumers strongly agreed that they have privacy concerns about using websites or apps that request to store their personal information.

Comments from Decision Resources Group Digital Analyst Rory Stanton:

• "With the proliferation of connected devices and trackers, patients are amassing personal health data like never before, and healthcare providers are under pressure to start incorporating that data into patient care. While data security remains a concern for patients, they are willing to share data if it moves the needle on improving their health."
• "Companies getting into the health data aggregation game will need to make collection across systems seamless and easy to share with healthcare providers. As patient generated data begins to influence clinical decisions, this digital health footprint promises personalized and relevant insights that will enable physicians to transform patient care."

Upcoming webinar:

Digital Analyst Rory Stanton will present a webinar based on this Manhattan Research study for subscribing clients:

Cybercitizen Health^® U.S. 2014 Webinar: 
Connecting with Healthcare Consumers in a Data-Driven World 
October 21, 2014 at 1pm ET 
Click here to learn how to register

About Cybercitizen Health^® U.S. 2014

Cybercitizen Health^® U.S. 2014 is a study and strategic advisory service focused on understanding how patients and caregivers manage their health and care in a digital world, with the objective of helping healthcare companies develop consumer engagement strategies that work.

Insights are based on an in-depth study of 8000 U.S. adults conducted online in Q3 2014. Every Manhattan Research study is rewritten annually.

For more information, please visit www.manhattanresearch.com/cch, email [email protected], or call 1.888.680.0800.

About Decision Resources Group

Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Manhattan Research, a Decision Resources Group company, is the industry's leading expert in digital marketing and innovation strategy for life sciences companies. Their studies of patients and healthcare professionals span 23 countries and over 70 therapeutic categories. Through their research and strategic advisory services, they help clients stay on top of fast-moving industry trends and develop digital marketing strategy that works. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Decision Resources Group 
Christopher Comfort 
781-993-2597  
[email protected]

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SOURCE Decision Resources Group