DENVER and DURHAM, N.C., May 28, 2020 /PRNewswire/ -- Since launching their Automated Listing Platform in late 2017, Adwerx has become the gold standard of automated digital advertising for the real estate industry, with over 150 enterprises and brokerages automating their advertising with Adwerx, including 25% of the REAL Trends 500. To identify the quantifiable impact of their platform, REAL Trends investigated Adwerx performance data, with a specific focus on agent retention. The newly released study revealed that agents who engaged with the Adwerx Platform retained at a significantly higher rate, with brokerages experiencing up to 42% lower agent churn.
"The rapid rise of Adwerx in the industry has been incredible," said Steve Murray, President of REAL Trends. "As the average agent tenure spent at a firm continues to drop, it is more important than ever for brokerages to provide their agents with ways to differentiate their services. The data shows conclusively that Adwerx's service has a positive impact on retention, as agents realize the value and competitive advantage their platform provides."
The Adwerx Automation Platform offers brokers a solution to help their agents stay in front of clients and prospects across premium websites, social media platforms and streaming TV services. With experts predicting only a matter of time before the market rebounds, Adwerx is offering brokers a solution to position their agents to be at the forefront of homebuyers and sellers' minds when that time comes.
"Using technology to get agent 'lock-in' to the firm is something brokerages have been trying to do for years," said Jed Carlson, CEO of Adwerx. "The ones who are able to successfully retain their agents know that the value is not just behind the technology itself, but the value it brings to their agents' businesses. Agents that take full advantage of our Platform use it as a way to dramatically increase the number of listings they win. Savvy agents are using the Adwerx service to drive up their revenue, and GCI for the broker, and once they start winning more listings they simply cannot afford the risk of changing firms and losing the service. The data verified by REAL Trends confirms that firms who offer technology to help agents close more deals will retain producers who are focused on growing their business. Agents see this as an indicator that a brokerage is invested in their success and has a strategy for growth."
To learn more about how Adwerx can help real estate brokerages retain their agents, visit enterprise.adwerx.com.
About REAL Trends REAL Trends has been The Trusted Source for news, analysis and information about the residential real estate industry since 1987. We are a privately-held communications and consulting company based in Colorado. REAL Trends' areas of expertise include operational analysis, valuations, merger and acquisition advisory services, consumer and business research and strategic planning. Residential real estate leaders find timely and trusted information and analysis through our yearly event—Gathering of Eagles—our monthly newsletter and other publications. Visit REAL Trends at www.realtrends.com.
About Adwerx Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.