"Style Up BE@RBRICK at Harbour City"

HONG KONG, Oct. 7, 2016 /PRNewswire/ -- As the first-ever mall in Asia and the largest mall in Hong Kong, Harbour City has evolved over the past 50 years and has become a global destination for fashion. To mark this important milestone, Harbour City is collaborating with renowned cultural icon "BE@RBRICK" as a follow-up to its 2007 collaboration. This time around, Harbour City has invited 37 international fashion brands to contribute to Hong Kong's largest-ever BE@RBRICK fashion-art group exhibition, "Style Up BE@RBRICK at Harbour City", from September 19 to October 16, 2016. The first time ever global charity sale of 2000% original BE@RBRICK figures would be also hosted from 6^th Oct to 16^th Oct, each priced at HK$68,000.

Moreover, Harbour City will organize "Style Up" BE@BRICK Design Competition with the theme of "Hong Kong". Besides having a chance to produce the 2000% BE@RBRICK for display in Harbour City, the winning design will also be turned into a 100% BE@RBRICK figure as one of the Harbour City premiums. Details will soon follow.

A Not to be Missed Event -- Charity Sale of 2000% Original BE@RBRICKs for the First Time Ever

Under the theme of fashion and contemporary art, 37 versions of the 2000% (approximately 1.4 meter-tall) BE@RBRICK will be "Styled Up" by each brand in a unique design and exhibited at Ocean Terminal Forecourt of Harbour City on September 19 to October 16, 2016.

Harbour City also partners with HBX (Hypebeast's online store) and the Hong Kong Blood Cancer Foundation to organize a global charity sale of 2000% BE@BRICK for the first time ever. On October 6 - 16, 2016, the 37 versions of the 2000% original BE@RBRICK figures priced at HK$68,000 will be available for global charity sale, with net proceeds going towards the Hong Kong Blood Cancer Foundation. For details, please check: http://hbx.com/bearbrick-harbour or http://social.harbourcity.com.hk

Promotional video: https://youtu.be/11HGrkpt5aE

Participating Fashion Brands

AGNÈS B. / ALICE AND OLIVIA BY STACEY BENDET / ANTEPRIMA / ATSURO TAYAMA / BLUMARINE / CARVEN / CHRISTOPHER KANE / COACH / DIANE VON FURSTENBERG / DIESEL / DUNHILL / EMILIO PUCCI / EMPORIO ARMANI / ETRO / I.T / J.CREW / KATE SPADE NEW YORK / KENZO / LANE CRAWFORD x MS MIN / LANVIN / MAJE / MAX MARA / MCM / MCQ / MONCLER / PAUL & SHARK /  PHILIPP PLEIN / REBECCA MINKOFF / REPETTO / ROBERTO CAVALLI / SALVATORE FERRAGAMO / SANDRO / THOM BROWNE / TORY BURCH / TSUMORI CHISATO / VIVIENNE TAM / VIVIENNE WESTWOOD

Download more photos: https://www.dropbox.com/sh/0vvx7z8z64x63mf/AAAlINL_9gikyLvfAf56_QC6a?dl=0

BE@RBRICK TM & © 2001-2016 MEDICOM TOY CORPORATION. All rights reserved.
Facebook / Instagram / twitter: #hcbearbrick #hcart #harbourcity   

Customer Hotline: (852) 2118 8666                                      
Website: www.harbourcity.com.hk

Media Enquiry: Harbour City Estates Limited

Mr. Andrew Yeung
Tel: (852) 2118 8674
Email: [email protected]

Ms. Florence Man
Tel: (852) 2118 8623
Email: [email protected]

Photo - http://photos.prnewswire.com/prnh/20161007/416357
Photo - http://photos.prnewswire.com/prnh/20161007/416358
Logo - http://photos.prnasia.com/prnh/20140721/8521404095LOGO

SOURCE Harbour City