LOS ANGELES, April 21, 2014 /PRNewswire/ -- As fashion continues to soar in the mobile commerce space, so does the technology around it. More and more fashion brands are relying on the convergence of mobile and social for awareness and to drive purchases. Given that social and mobile are increasingly blurring together into one medium, StylePic™ is launching with the next solution for brands and users. No more QR codes, scripted fashion editorial or asking a person on the street where they got an article of clothing. Now, just use a picture.
StylePic™ (which will be in the app store in April) is an app that allows people to use a photo from the web, or snap one with their camera phone and use StylePic™ to search through an ever growing database to return exact, similar, and more affordable results on any article of clothing. "We believe that StylePic™ will revolutionize the way men and women shop online and on mobile. Now you can get fashion inspiration literally anywhere and have the ease of buying it on your phone," said Bryce Hayes, CEO and Founder of StylePic™.
So why is 20th Century Fox Involved? Easy. Studios are currently searching for additional avenues to market their content, if there is a fashion, commerce and marketing play, why not explore? "The Other Woman" starring Leslie Mann, Cameron Diaz, Kate Upton, and Nikki Minaj is full of fashion thanks to well-known stylist Patricia Fields. Fans will now be able to shop the characters' looks using StylePic™. The app will have photos from the film already uploaded for even easier access.
StylePic™ provides an easy solution for studios that now don't have to rely on pre-programmed content. So whether it's a movie trailer, TV show, Print Ad or blog coverage, Fans can now have access to what their favorite characters are wearing. Outside of the studio world, anyone can now have access to items they see without hours of keyword searching or surfing retailers' sites.
StylePic™ is available for the iPhone with additional mobile platforms and tablets to follow. Come August 2014, an entire online experience will be available allowing users to save their favorite "pics," share with friends, and create a virtual shopping list. www.stylepic.com
Contact: Morgan Chess
Email: [email protected]