NEW YORK, July 27, 2016 /PRNewswire/ -- This Summer, fashion brands including Bobbi Brown, French Connection, Steve Madden, and many more are taking a new direction with native advertising with Stylinity and their influencer marketing Squad to work with top bloggers like Christie Ferrari, Crystalin Marie, Gypsy Tan and others to launch their Summer Collections.
Stylinity partners with brands and targeted influencers to create, curate, and promote great influencer content across all social channels. Stylinity's platform provides robust analytics with full tracking of all posts interactions and sales on retail sites, proving ROI for brands.
Bloggers are given the freedom to select their favorite products from each brand to authentically style their perfect, shoppable, summer outfits, which they share with their followers.
"Influencer marketing is great and effective, but it's also very time-consuming, and there's a huge amount of effort involved in getting things together," said Tadd Spering, Founder and CEO of Stylinity. "Our service allows our clients to leverage our huge blogger network and patented platform to run multiple automated influencer marketing campaigns in a short period of time."
Stylinity's Go2Buy platform lets brands scale their influencer marketing efforts successfully while accurately tracking ROI. This enables brands and agencies to run influencer marketing campaigns more efficiently, while also providing great data, ROI measurement, and ensuring compliance.
Specific benefits include:
- Influencer Matching: Accurately target and engage the most impactful influencers
- Campaign Tracking: Real time engagement and conversion metrics for true ROI
- Content Retargeting: Retarget influencer content across websites and marketing touch points from a curated live dashboard for easy republishing
- Streamlined Process: Manage influencer marketing campaigns automatically from one simple platform to create campaigns, activate influencers, and track shoppable native content to any social network
- Shoppability: Ability to embed multiple buy buttons in native content, enabling immediate purchase of featured products and individual deep-links to specific product purchase pages
Further details about the campaign can be found at www.stylinity.com
Stylinity's automated influencer marketing platform, Go2Buy, helps brands and agencies efficiently create and run effective marketing with targeted influencers. The platform makes it easy to create, share, track, and analyze shoppable content across all marketing touchpoints, maximizing through one integrated dashboard.
Joleen Lee, Stylinity Marketing Manager