SUBWAY® President and Co-Founder's E-Book of Business Insights to Benefit Grameen Foundation

Apr 12, 2012, 10:56 ET from SUBWAY Restaurants

MILFORD, Conn., April 12, 2012 /PRNewswire/ -- The business book written by SUBWAY® chain President and Co-founder Fred DeLuca, which has served as a must-read guide for entrepreneurs around the world, is now available as an e-book.  Proceeds from the e-book are going to the nonprofit Grameen Foundation, which helps the world's poorest – especially women – improve their lives and escape poverty by providing them with access to small loans, other financial services and life-changing income-generating opportunities.


The book, Start Small/Finish Big... Fifteen Key Lessons to Start – and Run – Your Own Successful Business, was written by Fred with John P. Hayes and first released in 2000. In the book, Fred reflects on his experiences of launching the SUBWAY® business as a 17-year-old back in the summer of 1965. Mr. DeLuca opened his first shop, in Bridgeport CT, with a $1,000 loan from his family friend, Dr. Peter Buck.

DeLuca is "proud that proceeds from the book will benefit Grameen Foundation, which is dedicated to enabling the poor to thrive in business as a way to create a world without poverty."

Alex Counts, the President of Grameen Foundation, which celebrated its 15th anniversary earlier this year, said, "We are thrilled and grateful that Fred DeLuca, one of the great business leaders of our time who began as a microentrepreneur himself, has decided to donate the proceeds from this e-book to our organization.  'Start Small, Finish Big' is a great read. Now, those purchasing it will have the satisfaction of knowing they are also directly supporting poverty alleviation through promoting entrepreneurship amongst those in need."

In addition to the insights into starting the SUBWAY® business the book also shares the experiences of 22 other entrepreneurs who started their businesses on a shoestring. The paperback version is still available through Brick Tower Press.

About SUBWAY® restaurants
Headquartered in Milford, Connecticut, and with regional headquarters in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.

In 2011, for the third year in a row, the SUBWAY® brand was ranked "number one" by consumers in the "Most Popular," "Top Service" and "Healthy Options" categories for food brands with 5,000 or more locations in the Zagat® Fast Food Survey.

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SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Grameen Foundation
Grameen Foundation, a global nonprofit organization, helps the world's poorest people lift themselves out of poverty by providing access to financing & management strategies to the local organizations that serve them. It also develops mobile phone-based solutions that address "information poverty" among the poor by providing tools, information and services in the fields of health, agriculture, financial services and livelihood creation. Founded in 1997, Grameen Foundation has offices in Washington, DC; Seattle, WA; Colombia; Ghana; Hong Kong; Kenya; the Philippines; and Uganda. Microfinance pioneer Prof. Muhammad Yunus, founder of Grameen Bank and winner of the 2006 Nobel Peace Prize, is a founding member of its Board of Directors, and now serves as director emeritus.