Subway® Restaurants Team Up With Diet Coke® To Offer Fans Exclusive Opportunities To Meet Global Superstar Taylor Swift
Hurry into SUBWAY® Restaurants to Grab Limited-Edition Diet Coke Cups Featuring Taylor Swift; Exclusive Taylor Videos on the SUBWAY® FreshBuzz™ App and Sweepstakes Winners Every Day
MILFORD, Conn., Sept. 26, 2014 /PRNewswire/ -- Calling all Taylor fans – now's your chance to #MeetTaylor! SUBWAY® Restaurants and Diet Coke® are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time GRAMMY Award winner Taylor Swift, whose new album, 1989, is available for pre-buy at TaylorSwift.com and in stores on October 27th.
"Taylor's new album is highly anticipated. We know many SUBWAY guests and Diet Coke drinkers are passionate Taylor Swift fans too," said Tony Pace, Chief Marketing Officer for SUBWAY® Restaurants. "That's why we're glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else."
In the U.S., SUBWAY® Restaurants will bring the Diet Coke program to life through in-restaurant, social, online, TV and radio promotions. Limited-edition Diet Coke cups will feature Swift's exclusive likeness. The cups also will carry specially-marked codes for a chance to win – daily in October – a meet and greet opportunity with Taylor Swift on her 2015 concert tour.
The new SUBWAY Freshbuzz™ App, available for download on mobile devices, will also be fans' go-to destination for exclusive Taylor Swift video content that will be refreshed weekly during the month of October and offer additional chances to win.
To enter, stop by your local SUBWAY® restaurant to pick up your favorite sandwich and an exclusive limited-edition Diet Coke cup. Visit www.subway.com to enter codes found on the specially-marked packaging, with additional ways to win available via the SUBWAY Freshbuzz™ App. Each grand prize winner will receive a trip for two that includes airfare, hotel, transportation, $500 and tickets to a concert on her 2015 tour.
The #MeetTaylor contest entry period runs from October 1 – November 15, 2014, and is open to U.S. residents only, ages 13 or older. Please visit www.subway.com for full details on sweepstakes rules.
About SUBWAY® Restaurants
Since 1965, SUBWAY® owners have been devoted to offering customers customized made to order sandwiches with a wide range of better-for-you options. Providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information has been a priority for the SUBWAY® chain for many years, earning the American Heart Association's Heart Check Meal Certification in 2012 for many Fresh Fit™ meal options. As the world's largest restaurant chain, thousands of dedicated entrepreneurs have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit http://www.subway.com, like us on Facebook and follow us on Twitter. SUBWAY® is a registered trademark of Doctor's Associates Inc.
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SOURCE SUBWAY® Restaurants
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