SUBWAY® Restaurants turns up the heat with fiery promotion

Fiery Footlong™ sandwiches and The Hunger Games: Catching Fire contest launch in restaurants across Canada

TORONTO, Nov. 14, 2013 /CNW/ - SUBWAY^® Restaurants, in collaboration with leading Canadian distributor Entertainment One (eOne), is turning up the heat. The chain has launched a new, limited edition line of Fiery Footlong sandwiches which feature a creamy new Sriracha sauce. And to further spice up the SUBWAY^® Restaurants experience, a new branded promotion launched on November 1, 2013 in support of the second film in Lionsgate's global blockbuster Hunger Games feature film franchise, The Hunger Games: Catching Fire.  The Hunger Games: Catching Fire opens in theatres and IMAX across Canada and around the world on November 22, 2013.

"At SUBWAY^®, we're always looking for new and exciting ways to engage our customers - innovation is at the core of our brand," said Kathleen Bell, Director of National Marketing, SUBWAY^® Restaurants in Canada. "We're excited to be wrapping up 2013 with our hottest promotion to date, offering our customers a way to experience The Hunger Games: Catching Fire that they can't get anywhere else."

The Hunger Games: Catching Fire promotion offers SUBWAY^® customers the chance to win $1 million presented by Coca-Cola, plus hundreds of secondary prizes, with every 21 oz. fountain drink purchased at a participating restaurant. Contest entry, and full contest details, are online at subway.com.

The Fiery Footlong line of sandwiches includes a Sriracha Steak Melt, a Turkey Jalapeño Melt and a Sriracha Bacon, Egg & Cheese breakfast sandwich. Also featured are the new Jalapeño Cheese bread and creamy Sriracha sauce, both of which will be in restaurants for a limited time only. Finally, a new fiery soup, Poblano Corn Chowder, is also available for a limited time.

The Hunger Games: Catching Fire promotion and the new Fiery Footlong collection, will be promoted through a national media campaign in English and French Canada, as well as extensive social media promotion. Creative was produced by kbs+ and the media buy was coordinated by Carat. Public relations and social media for SUBWAY® Canada are managed by Veritas Communications.

About SUBWAY® Restaurants

SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with more than 40,000 restaurants in over 100 countries and more than 3,000 restaurants in Canada.  In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.com.

SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand, South Africa and South Korea.  Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 35,000 film and television titles, 2,800 hours of television programming and 45,000 music tracks.

About The Hunger Games: Catching Fire

The Hunger Games: Catching Fire begins as Katniss Everdeen (played by Jennifer Lawrence) has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark (played by Josh Hutcherson). Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever. The Hunger Games: Catching Fire is directed by Francis Lawrence, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the second in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.

SOURCE: SUBWAY RESTAURANTS