Successful Integration of TFM&A and P&ME Brands Echoes the Evolution of Marketing

LONDON, March 20, 2014 /PRNewswire/ --



As marketing channels continue to evolve and publishing enters a new era, Technology for Marketing & Advertising (TFM&A), including Publishing & Media Expo (P&ME), Online Advertising & Affiliate Expo (OA&A) and International Direct Marketing Expo (IDMX), was today hailed another huge success by organisers, UBM Live.

     (Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

Event Manager, Kara Hiscox said: "We are delighted with the overriding success of the 14^th edition of TFM&A, and especially with the positive feedback and obvious benefits of the full integration of P&ME. Whilst both shows continued to embrace their key market sectors, the benefits of the increased alignment were ever more apparent. Content delivery is now prevalent across all industries, and in turn, the boundaries of what it means to be a 'publisher' and a 'content marketer' are blurring."

The educational content presented was incredibly well received with packed seminar theatres across the show floor.  Presenters within the Keynote Theatre created a huge buzz, with visitors eagerly waiting to gain valuable insights from Facebook, Telefónica, BBC Worldwide and Expedia. Over 11,300 seats were filled across the 12 seminar theatres with visitors gaining practical learning and advice.

TFM&A delivered a leading programme that covered the full marketing mix, while P&ME offered an exceptional level of content across digital, print and mobile - embracing the full spectrum of publishing. With the diverse range of targeted theatre topics, it was evident the increased alignment between the four shows was highly beneficial to visitors. Complete integration also proved advantageous for the show's exhibitors.  

"The print and publishing industry showed an obvious hunger to target these content producers - marketers on the hunt for new publishing solutions and the expertise to capitalise on them, and similarly, the publishing professionals showed a thirst to expand on traditional print delivery and further immerse themselves in a multi-platform publishing approach, which enables them to engage audiences through an ever expanding range of channels," Ms. Hiscox said.

TFM&A experienced a 12% growth year-on-year in vendors offering new content-based solutions, of which the integration of Publishing & Media Expo contributed to this increase. There was also a level of expansion in CRM and Cloud Based Marketing vendors at this year's show.

For 2014, the 'By  Invitation  Only' (VIP) Programme was opened up to senior level attendees from within both TFM&A and P&ME and included senior marketing professionals from American Express, Ralph Lauren, Mercedes-Benz, Canon and The Economist Media Group amongst others. The exclusive Greatest  Minds programme, hosted by The Marketing Academy's Founder, Sherilyn Shackell, saw a select group of senior leaders gather for a breakfast briefing which discussed professional development in the industry.

Visitor Adrian Lambert, Marketing Director from leading in-flight entertainment provider IFE Services, Ltd, emphasised the benefit of attending an annual show where the entire industry meets, saying, "I need to keep on top of things - the latest innovations, the latest trends. In my world I don't speak to many marketers, so it's really important that I network with like-minded people and listen to gurus of the industry. I find that, for me, this is the one event I come to every year."

The exhibition floor featured over 300 suppliers of the very latest and most innovative technological solutions, including a bespoke Augmented Reality Installation, designed especially for TFM&A by AR studio, Harmony.

The show welcomed over 110 new exhibitors and over 50% of all exhibitors have already re-booked their stand space for 2015 as the event makes the short move to the iconic Olympia London exhibition venue.

"In light of the planned Earls Court redevelopment, and after extensive consultation with the venue management team, speakers, exhibitors and visitors alike, over their preferred venue and timeline, we are delighted to have secured Olympia London and retained TFM&A and P&ME's position as the premier location for the marketing, advertising, media and publishing professions," added Ms Hiscox. "The response to the new venue and show layout has been positively received by all and we are we are excited by the new opportunities this offers for continuing the growth of the events."

Notes  to  editors 

The decision to combine all four co-located shows this year proved highly successful and provided a truly integrated experience on-site.

With the ever-evolving range of marketing channels and the advancement of publishing, the show organisers were confident that now was the time to close the circle and form a complete union.

Over 1,000 visitors with £1m+ annual marketing budgets increased by 6% since 2013 (organiser's statement subject to audit).

Publishing & Media Expo experienced a 5% increase in director level and above job title attendees (organiser's statement subject to audit).

About  UBM  Live  (organiser  of  TFM&A,  OA&A,  IDMX  and  P&ME)

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

For further information please contact [email protected] or visit http://www.t-f-m.co.uk

SOURCE UBM Live