NEW YORK, Aug. 5, 2016 /PRNewswire/ -- The S&H Group, one of the leading global healthcare communication networks, was honored at this year's Cannes Lions Health Festival for achievements that provide patients with unique and creative approaches to health and wellness management.
Short-listed in the Communications to Non-Healthcare Professionals, Health & Wellness category, was the BeLive wearable app campaign, which is being piloted for Pfizer's Lyrica patients in Brazil and Mexico. Developed for improved self-management of pain, BeLive is the first wearable and app to track, in real time, pain intensity, anxiety, and sleep for patients with nerve pain, while tracking every step they take. Although pain is considered the fifth vital sign, no measurement existed to capture how patients actually feel.
And that's what BeLive is: creativity and functionality working together with patients with chronic neuropathic pain, which is a challenging target, as treatment and follow-up depend on many subjective factors that are difficult to measure. BeLive produces a daily visual record of statistics and of the records accumulated over several days. This is an innovation that will help doctors and patients to better know the dynamics of pain, facilitating their understanding so that the quality of life of the patient can improve.
Janaina Rosas, Executive Director of Triunfo Sudler Brazil stated, "This recognition demonstrates not only the quality of the work done by Sudler in partnership with Pfizer, but also the real possibility of positively affecting and improving the lives of every patient who participates in the BeLive program."
"Being shortlisted represents the recognition of how new ways of interaction with our audiences, through the use of technology, effectively transform the involvement with and understanding of the patient's disease and treatment," said Luigi Cardone, Managing Director, Sudler Mexico.
For the second year in a row, Sudler was recognized in the Young Lions Health competition. Selected as two of only 10 finalists from hundreds of entries around the world, "Rock the Sock and Love Doll," represented integrated marketing campaigns aimed at encouraging parents and caretakers to recognize the importance of engagement and interaction in early childhood development. Developed in association with UNICEF and Unilever, the Young Lions Health Award competition discovers the next generation of young talent in creative communications, through a competition, for those 28 years old and under.
"Clearly, Sudler's talent impressed the judges not only with creative abilities, but also with their inspirational and motivational drive to participate in the ever-growing need to manage our health and wellness by combining creativity with technology. Fulfilling needs in unique ways is what we continue to strive for. Our cross-platform thinking, combined with unique staff talents, continues the momentum to power ideas that make a difference in people's lives," said Rob Rogers, Chief Creative Officer and Co-CEO the Americas.
About S&H Group
The S&H Group is a global healthcare marketing and communications organization with divisions in medical education, promotion, sales training, KOL engagement, digital solutions, and patient and consumer education. Please visit www.sudler.com.
S&H is part of Y&R Group, and part of WPP (NASDAQ: WPPGY; www.wpp.com)
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SOURCE S&H Group