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Suecia inaugura una agencia de viajes para introvertidos

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Visit Sweden

News provided by

Visit Sweden AB

Sep 29, 2026, 01:07 ET

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Una nueva investigación revela una demanda creciente de viajes más tranquilos: el 67 % de los viajeros prefiere destinos donde la interacción social sea opcional, el 53 % pagaría un extra por mayor tranquilidad, privacidad o menor afluencia de gente, y el 41 % se identifica como introvertido.

ESTOCOLMO, 29 de septiembre de 2026 /PRNewswire/ -- Suecia inaugura 'The Introvert Travel Agency' (La Agencia de Viajes para Introvertidos), diseñada para ayudar a los viajeros a descubrir Suecia, realizar reservas y recargar energía, todo ello con menos presión social y mayor libertad para explorar a su propio ritmo.

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Sweden's travel agency for introverts
Sweden's travel agency for introverts
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Sweden's Introvert Travel Agency
Sweden's Introvert Travel Agency

Según una encuesta reciente de YouGov, solo el 14 % se describe a sí mismo como extrovertido, mientras que el 41 % se identifica como introvertido y otro 45 % como una mezcla de ambos. Casi la mitad afirma necesitar a veces unas "vacaciones de sus vacaciones" para recuperarse tras un viaje. El estudio también revela que el 67 % de los viajeros prefiere destinos donde la interacción social sea opcional en lugar de algo que se espera de ellos.

"Para los introvertidos, recargar energía no suele consistir tanto en estar solos, sino más bien en tener el control sobre cuándo y cómo interactuamos con los demás", afirmó Mattias Lundberg, psicólogo colegiado y profesor asociado de Psicología en la Universidad de Umeå. "Los entornos con menos presión social, mayor espacio personal y la posibilidad de retirarse a solas facilitan conservar y recuperar energía. Suecia ofrece de forma natural muchas de estas cualidades, lo que la convierte en un destino especialmente idóneo para los viajeros que desean vivir la experiencia a su manera".

En Suecia, no es necesario llenar el silencio de inmediato. Tomar un café a solas es algo habitual y, por lo general, se respeta el espacio personal. La baja densidad de población de Suecia y el derecho de acceso público, allemansrätten, permiten a los visitantes disfrutar de la naturaleza de forma independiente y a su propio ritmo.

"Muchos viajeros buscan algo sorprendentemente sencillo: la libertad de decidir cuándo quieren compañía y cuándo no", afirmó Susanne Andersson, consejera delegada de Visit Sweden. "Suecia siempre ha ofrecido ese tipo de espacio, tanto en nuestra naturaleza y nuestras ciudades como en nuestra cultura social. The Introvert Travel Agency facilita la experiencia de visitar Suecia a tu manera. Aquí, socializar es una opción, no una obligación".

The Introvert Travel Agency está disponible en línea y se lanzará como una experiencia efímera, acercando la naturaleza, los espacios abiertos y la cultura social relajada de Suecia a aquellos visitantes que deseen planificar unas vacaciones más tranquilas. Esta experiencia itinerante visitará:

  • Berlín, 14 – 17 de octubre
  • París, 21 – 24 de octubre
  • Londres, 28 – 31 de octubre

Más información:  visitsweden.com/the-introvert-travel-agency/ 
Video: https://youtu.be/SUG2ACZotP8 
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Fuente: Survey, June/July 2026, VisitSweden/YouGov

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