Suite on the Street Discover Beauty Within On The Go
NEW YORK, April 2, 2014 /PRNewswire/ -- Lebhar-Friedman Publishing, in collaboration with Walgreens, announces the launch of the new beauty magazine Discover Beauty Within. The Suite on the Street – a branded, mobile beauty studio that will serve to demonstrate select products and techniques to customers - will help promote the magazine.
Suite on the Street – Discover Beauty Within on the Go
"We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such. Onboard guests will receive manicures, mini-makeovers and more reinforcing our belief that women should feel like a million bucks without having to break their budgets," said Steve Dixon, Publisher of Discover Beauty Within.
The Suite on the Street Premiere Sponsors are Unilever, Pacific World (Bio Oil), and NutriDiet™; Station Sponsors include Milani, Shea Moisture, and Colgate. Each sponsor will host its own area within the Suite to provide guests with complimentary services and individual tips for at-home beauty. As an added bonus, all guests will take home a Suite on the Street Beauty Bag valued at over $75 while supplies last.
"Suite on the Street is product trial at its best. We are directly providing customers with a one-on-one experience with the great brands and products we carry in- store and online," said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens. "We expect this initiative to increase customer loyalty and drive more traffic to our beauty aisles."
Who: Walgreens and Lebhar- Friedman Publishing.
When/ Where:
April 2 -- NJ
Store 2883 - 72 Crescent Ave. Waldwick, NJ
Start: 11 AM -4 PM
April 3 -- Union Square - LAUNCH EVENT
Location: Broadway between 13th and 14th Streets
Start: 2 PM – 8 PM
April 4 -- Empire State Building
Location: 5th Ave between E. 34th Street & E. 33rd St.
Start: 11 AM – 2 PM
April 4 -- Times Square
Location: 43rd between Broadway and 6th Ave.
Start: 6 PM – 8 PM
April 5th- --NJ
Store 12823 -1058 Valley Rd Stirling NJ 07980
Start: 11 AM – 2 PM
April 5th --NJ
Store 4109 – 22 E. Saint Georges Ave. Linden, NJ 07036
Start: 5 PM – 8 PM
April 6th -- Downtown Brooklyn
Set up location: Smith Street between Livingston and Fulton
Start: 6 PM - 8 PM
April 7th NJ
Store 7311 406 S. Washington Ave. Bergenfield, NJ 07621
Start: 11 AM – 4 PM
Contact:
Lauren Kahn
914.925.2300
[email protected]
SOURCE Lebhar-Friedman Publishing
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