SumAll Analytics Platform now works with Square

NEW YORK CITY, Sept. 11, 2014 /PRNewswire/ -- SumAll, a provider of connected data analytics, announced today it has becomes the first analytics platform to work with Square and Square's fifth platform partner in the US. With SumAll, Square sellers can now view their sales data alongside additional analytics from dozens of other platforms such as social media services and other payment providers.

"Now Square customers can see their vital sales data side-by-side with the rest of their business activity. Imagine a small business that can quickly see correlations between event promotions it runs on social media and sales data from Square. SumAll brings all of this together into one screen, and helps business owners adjust marketing strategies on the fly while also better managing resources and inventory," said Dane Atkinson, SumAll Chief Executive Officer.

SumAll users can now easily access their Square sales analytics through their unified SumAll dashboard. These insights can be cross-referenced with other SumAll-produced analytics from social media sites, website analytics services, and payment services. Square Analytics provides businesses of all sizes with access to the important data they need to make efficient decisions about their business. In combination with SumAll, business owners can stay informed with even more insight into their customers' preferences and behaviors.

"Our team recently utilized Square and SumAll during the DEF CON® 22 hacking conference where we sold t-shirts, gifts and branded merchandise during the event," said Darren Kitchen, Founder, of Hak5, an internet-based video network that produces several tech and hacking-focused shows. "Through the analytics that this integration provides, we found that in just three days of on-site vending at the conference, we generated over half of our regular online monthly sales volume."

He added, "Now that we know the average units sold online during the conference versus the number of units sold per day on-location at DEF CON — a 470% increase — we'll definitely be attending more events. With this data from SumAll and Square, we can adjust our inventory on the go for future events, which in turn will reduce our shipping and hotel costs."

Further, he urges other businesses to consider the impact of tracking their efforts. "I recommend Square users incorporate SumAll because it gives you easy visibility into what's going on with your business. For example, we just pulled the trigger on our first warehouse and seeing our SumAll trend line kept the nerves at bay. Currently we're considering a decision to move into new office space and SumAll is helping us judge if our growth rate reflects the costs of a new office."

About SumAll:
SumAll, now deployed in 100 countries, is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for growing businesses. Users can integrate multiple data sources including Facebook, Twitter, Instagram, Google Analytics, Google AdWords, eBay, PayPal, Shopify and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit https://sumall.com/.  

SOURCE SumAll