SumAll Announces Major Twitter Analytics Upgrade, Enabling Users To Measure Reach And Identify Influencers

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- SumAll, the leading provider of Connected Data analytics, today announced the availability of a major upgrade to the Twitter analytics feature in its user dashboard. The rebuilt tool allows SumAll users to see if their Twitter account or hashtag is trending, identify their most influential Twitter followers, and learn if specific search terms are generating predominantly positive or negative tweets, among other useful strategic functions.

SumAll's newly upgraded Twitter feature brings an additional dimension to one of the most powerful online sources of integrated marketing data available today. The service currently incorporates data from 33 premier sources including Twitter, Facebook, Google Analytics, Google+, YouTube, Foursquare, PayPal, Amazon, MailChimp and many others.

Using the platform's enhanced search capability, users can monitor their own or competitor search terms and find all tweets containing a word or term, plus also gauge reaction to the term based on context. SumAll's analytics engine can effectively reveal positive or negative attitudes toward brand and product names, titles, and news items; furthermore, the resulting data can be imported into a chart based on any of three parameters: total number of tweets matching the search term; total number of retweets for the search term; and total number of people who saw the search term.

Adding to the value of SumAll's Twitter analytics is the ability to quickly see the Top 10 Twitter users who have tweeted a specific hashtag. This allows users to identify and nurture their most influential Twitter users for maximum Twitter exposure. Importantly, Twitter actions can be correlated against social, traffic and revenue efforts to really drive decisions key business decisions. Users can add as many Twitter streams as they need to monitor, there are no stream caps in SumAll.

"Twitter is one of our most popular streams and now was the right time to double down on our efforts here. We canvassed more than 10,000 current users on their key value adds and from that set out to accomplish two very important tasks—gauge their overall marketing effectiveness in social media, and target their key Twitter followers," said Dane Atkinson, CEO of SumAll. "What's more, Connected Data means that users can cross-reference their followers' Twitter activity against sales, Web traffic, conversion to paid subscriptions—any metric, or combination of metrics they wish. The level of detail is both powerful and insightful."

As a business tool, SumAll measures multiple channels including ecommerce platforms, revenue, digital marketing efforts, even social efforts and web analytics—in one screen. Seeing all of this data in one place, instead of scattered across each tool's homepage, helps users uncover new insights and business strategies. SumAll makes data manageable, interactive and useful to businesses through its free, real-time data dashboard. It enables the integration of multiple data sources into one intuitive, interactive chart. SumAll can be viewed on a Web browser, tablet or mobile phone.

SumAll's new Twitter analytics feature is available for both current and new users. For more information, or to learn how to better leverage social media metrics using SumAll, visit www.sumall.com.

About SumAll:
SumAll, now deployed in 30 countries, is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for marketers. Today SumAll tracks more than $4bn in revenue, 290bn social actions and 190bn site visits. Companies connect with SumAll in less than 60 seconds to integrate multiple data sources including Facebook, Twitter, Instagram, Google Analytics, Google AdWords, eBay, PayPal, Shopify and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit https://sumall.com/.

SOURCE SumAll